Wachsman at Money20/20 Europe 2026: Elevating Fintech Narratives
Returning as the official PR Agency of Record for Money20/20 Europe 2026, Wachsman is immensely proud of the impact we delivered. Our team worked tirelessly to ensure the event’s most critical announcements and discussions reached a global audience. The scale of this year’s event in Amsterdam was unprecedented, and the resulting media footprint reflects the massive momentum in the fintech, payments and digital asset space.
Record-Breaking Media Engagement
The media response to Money20/20 Europe 2026 was extraordinary, reflected by an 80% increase in total media mentions when compared to the previous year. This surge in visibility was driven by our strategic media engagement initiatives:
- Unprecedented Attendance: We welcomed 397 media attendees to the RAI Amsterdam exhibition centre, marking a significant 26.43% increase from 2025.
- Surging Mentions: The event generated a total of 8,480 media mentions, highlighting a substantial growth in overall awareness.
- Amplified Earned Media: We secured 207 pieces of earned media coverage, representing a 65.6% increase from 2025.
Driving the Conversation: Key Media Moments
Wachsman facilitated high-impact media moments that amplified the event’s most critical narratives and spokespeople. These sessions saw remarkable increases in attendance:
| Media Event | Increase from 2025 |
|---|---|
| Press Lunch | 112% |
| Start-up Session | 187.5% |
| Group Interview | 57% |
Amplifying Global Reach and Top-Tier Coverage
Our efforts secured top-tier media opportunities and global visibility for Money20/20 Europe 2026, ensuring the event’s impact was felt worldwide.
- Global Platforms: We secured opportunities with leading global outlets including Forbes, Bloomberg, Financial Times, and The Banker.
- Executive Visibility: Money20/20 spokespeople were featured in 9 interviews across platforms like CNN, NYSE Floor Talk, and Bloomberg TV.
- Broadcast Highlights: We facilitated high-profile broadcast coverage, such as CNN, including discussions on the European fintech landscape and the role of agentic AI.
Shaping the Future of Finance
Wachsman is proud to have played a pivotal role in amplifying the stories shaping the future of finance. From coordinating major announcements to highlighting emerging startups, our strategic PR efforts ensured that Money20/20 Europe 2026 remained at the forefront of the global fintech conversation.
As we look ahead, we remain committed to elevating the narratives that drive innovation and shape the industry’s trajectory. We look forward to continuing our partnership with Money20/20 in Vegas and the broader fintech ecosystem.