For any emerging blockchain startup, media outreach is a fundamental, yet taxing, part of company development. Becoming a thought leader doesn’t just happen overnight; it requires careful due diligence, thoughtful planning, and a boots-on-the-ground mentality. At Wachsman, we understand first-hand that this can be a daunting and time-intensive prospect for any CEO, which is why we’ve made it our mission to help budding projects garner top-tier media placements, as well as foster long-term relationships with both mainstream and crypto-focused news outlets. We asked our expert media relations teams for their top three tips to get your project notice in the press:
1. Focus on your value proposition.
Before conducting an interview, writing an article, or responding to a press inquiry, make sure you’re laser focused on your project’s value proposition. Tangible use cases are far more likely to pique the interest of a reporter than lofty concepts or vague propositions. The cryptocurrency market is saturated with emerging startups that are all making sweeping promises to change the world. What sets your project apart from the pack?
2. Don’t oversell your project.
It’s a careful balancing act, but try not to be overly promotional when interacting with the media. Whether you’re commenting on current events or simply writing an article, it’s important to focus on the topic at hand, and limit the discussion of your company only to when necessary. When you do choose to speak about your project, make sure your words are carefully calculated and relevant to the overall conversation. Any reporter will tell you that presenting a sales pitch during an interview is a surefire way to detract from the overall narrative, and discourage them including you in their story. It’s also critical that you only present hard facts. This will let the reporter write an accurate, truthful story and encourage them to come back to you as a source in the future.
3. Add your voice to current events.
Lending your expert commentary on breaking news is an excellent way to position yourself as a thought leader in a space that’s rapidly gaining mainstream attention. When blockchain or cryptocurrency makes headlines, consider what additional information or unique perspective you can offer a reporter that may help them write a more compelling or accurate story. Mind you, quality trumps quantity here. The news that you comment on is as important, if not more important, as what you say — it needs to be pertinent to your project.
At first glance, the prospect of getting your emerging project in the news may seem more chaotic than it is formulaic. However, by following the steps outlined above, we believe that any blockchain startup will be able to find success in the rapidly-evolving world of the blockchain media. And of course, Wachsman will be there to help you along the way.