As I sit here in Wachsman’s New York office, where I’m visiting for the week, I can’t help but think: My career has taken me places.
Over the course of my travels, I’ve thought a lot about the new breed of global organizations that already define the twenty-first-century economy. The world is smaller than it’s ever been, but some organizations have adapted far better to this new world than others have. In my time at Wachsman, I’ve had many opportunities to think about the perils and rewards of working in a global business.
I think a lot about the different offices Wachsman runs. My colleagues are always aware of who works where and in what time zone, but for clients, interfacing with us should feel simple and seamless. Clients shouldn’t have to worry about whether an American copywriter will deliver something on time for a European deadline; they should assume that everything will be taken care of.
All of my direct team operate from the Dublin office; I have the chance to talk to them on a daily basis, and offer guidance as appropriate. Losing sight of the forest for the trees is an occupational hazard for managers in global organizations; and though work requires frequent travel to continental Europe, the United Kingdom, and the United States, it is essential that you are always available for your colleagues. A global organization cannot function if its individual parts aren’t running to their full potential.
Too many organizations prioritize uniformity, but I’ve learned that judicious variety is more efficient and satisfying than uniformity for its own sake. Different offices will inevitably have slightly different cultures and organizations — even the physical layout of an individual office can affect how a branch functions — and it’s counterproductive to impose unnecessary changes. At the same time, visiting different offices can provide inspiration for improvements at home. The end result? Across its global offices, Wachsman has the same ethos, the same dependability, and the same quality of work despite some slight regional differences. We may be separated by mountains and oceans and miles, but we’re united in spirit.
Liam Murphy is Director of Wachsman’s Dublin office.
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