Team

David Wachsman
Founder & CEO

Danny Phan
Managing Director,
APAC

Liam Murphy
Director,
Dublin

Emily Coleman
Director,
New York

Alex Sheehan
Director,
Singapore

Lucinda Bell
Director,
New York

Alex Corp
Director,
Dublin

Gaby Hui
Associate Director,
Singapore

Louise Creedon
Associate Director,
Dublin

Eoin McGinley
Associate Director,
Dublin

Gregory O’Donnell
Finance Director, Dublin

Derek Wachsman
Associate Director,
Finance,
New York

Robert Corrado
Manager of Internal Development,
New York

Jackie Wachsman
Senior Consultant,
New York

Layla Tabatabaie
Senior Consultant,
New York

Sandra Rodriguez
Senior Consultant,
New York

Brett Pinto
Senior Consultant,
New York

Joe Coufal
Senior Consultant,
New York

Samuel Lim
Senior Consultant,
Singapore

Rebecca Maher
Senior Consultant,
Dublin

Joel Lah
Senior Consultant,
Singapore

Laura Cooley
Senior Consultant,
Dublin

Maud Honner
Senior Consultant,
Dublin 

Emily Kielthy
Senior Consultant,
Dublin

Thomas Curran-Levett
Strategic Partnerships Lead,
New York

David Gillespie
Strategic Partnerships Lead,
Dublin

Gavin Cahill
Consultant,
Singapore

Aine Kilkenny
Client Success Lead,
Dublin

Matthew Keeley
Consultant,
New York

Lorcan Byrne
Consultant,
Dublin

Erica Mirenberg
Consultant,
New York

Adam Badrawi
Consultant,
New York

Melissa Esguerra
Consultant,
Singapore

Matthew Turner
Consultant,
Dublin

Bee Shin
Consultant,
Singapore

Lexi Wangler
Consultant,
New York

Anna Ryan
Associate,
Dublin

Tiffany Tan
Associate,
Singapore

Mark Ingram
Associate,
Dublin

Caitlin Eckvahl
Associate,
New York

Eleanor McGovern
Associate,
Dublin

Mary Dawson
Associate,
New York

Jonathan Kwok
Executive,
Singapore

Nadia Yeo
Executive,
Singapore

Claire Mohun
Executive,
New York

Ashleigh Keene
Executive,
Dublin

Jen Testa
Executive,
New York

Zoë Boles
Executive,
Dublin

Conor Shearman
Executive,
Dublin

McKenna Smith
Executive,
New York

Beverly Khoo
Executive,
New York

Liz Traynor
Manager, People & Culture,
Global

Mal Banach
HR Generalist, 
New York

Hanna Heldenmuth
Executive Assistant,
New York

DAVID WACHSMAN

Founder & CEO

David Wachsman is a world-renowned blockchain expert and thought leader. He is a regular speaker at the most visible technology conferences and is frequently featured by premier media outlets globally.

In 2015, David founded Wachsman to provide public relations support to the rapidly growing bitcoin ecosystem. Wachsman has since expanded to become a leading global professional services firm for the blockchain industry, with more than 80 employees working from offices in New York, Dublin, and Singapore. David and his team have represented and acted as strategic consultants to more than 200 of the most indispensable organizations in blockchain including Blockstack, eToro, BitMEX, Hedera Hashgraph, CoinDesk, The Government of Gibraltar, Cosmos/Tendermint, NGC Ventures, Dash, and Emaar, among others. Before founding Wachsman, David led the day-to-day operations for a boutique public relations agency in Manhattan and held roles in advertising, political affairs, and biotechnology.

DANNY PHAN

Managing Director, APAC

Danny is an award-winning communications professional with over 20 years of integrated communications and campaigning experience in Asia and the United States. He is the leader of Wachsman in Asia Pacific.

Danny has extensive experience building consultancies, businesses and teams in emerging and frontier markets. In the APAC region, Danny has been advising senior leaders, including CEOs and function heads on strategies ranging from policy and regulatory communications to litigation, investigations, and special situations.

Danny’s areas of expertise are in helping companies and organizations shape the political and policy environment for new or heavily regulated industries, advising companies such as Airbnb, Coca-Cola, Grab, and The Asia Internet Coalition (Google, Facebook, Amazon, and Twitter are among its members).

In 2008, Danny moved to Singapore to head Ogilvy’s Government Practice, where he advised Singapore government ministries and statuary boards such as EDB, MCYS, MICA, and MOM against the backdrop of a rapidly changing social, cultural, political, and digital landscape.  

Danny started his career in New York with the city’s top PR firm after graduating from university. Danny was named “Young PR Professional of the Year” in 2006 for his work pioneering Vietnam’s first global PR firm and he was recently named one of Asia’s 40 under 40 by Campaign Asia in 2015.

He holds a Bachelor of Arts in International Relations, specializing in International Political Economy, from the University of Southern California.

LIAM MURPHY

Director, Dublin

Liam has built a strong reputation as a leading PR professional in the blockchain, fintech, and public affairs sectors. With years of experience representing clients as they navigate the intricate regulatory environments of the European Union and beyond, Liam is a trusted consultant to governments as well as executives across a wide range of blockchain and emerging technology companies, including exchanges, trade associations, and protocols.

Prior to joining Wachsman, Liam served as an Adviser to the European Commission’s Director of Strategy and Corporate Communication in Brussels. His duties included speechwriting and crafting the European Commission’s first centralized communications campaign aimed at tackling fake news and disinformation.

Liam has also worked as a Policy Adviser at the U.K. Cabinet Office, providing support to the Office of the Prime Minister and managing the relationship between the Cabinet and several government departments in the policies surrounding transparency, accountability, and open data. Prior to joining the Cabinet Office, Liam worked for a group that represented an independent coalition of FTSE 100 CEOs and Chairman, advocating for continued membership in and positive reform of the European Union.

Liam holds a Bachelor of Arts in History and Political Science from Trinity College, Dublin and a Master of Science in Politics and Communication from The London School of Economics, where he graduated with distinction. He is also a graduate of the Washington Ireland Program, part of which included a work placement in the office of Representative Patrick J. Kennedy II in the U.S. Congress.

EMILY COLEMAN

Director, New York

Emily Coleman is an expert in marketing and public relations, with over a decade of experience across verticals including hospitality, tourism, food and beverage, fintech and blockchain. Before joining Wachsman, Emily was Chief Marketing Officer of ShapeShift, one of the world’s leading non-custodial digital asset platforms. 

Emily speaks at blockchain tech events around the world, championing and educating crypto companies on the importance of marketing, brand storytelling, industry thought leadership, and user experience. She was a finalist at the 2019 SXSW Valiente Awards and her communications teams have won awards in multiple sectors.

She received a Bachelor of Arts in Journalism and Public Relations from the College of Charleston.

ALEX SHEEHAN

Director, Singapore

Alex has deep-seated expertise supporting multinational organizations achieve their  PR objectives, spearheading efforts across media relations, content creation, and corporate communications. She has represented a variety of notable blockchain clients as they build and promote their brands globally. With experience leading media relations strategies for platform launches, partnerships, and company milestones, Alex has a proven track record in securing high-profile media placements for blockchain and technology-focused organizations.

Currently driving Wachman's PR efforts in Asia, Alex moved to Singapore in August 2018 to support the company’s expansion into the region and oversee teams specializing in media relations, content creation, copywriting, and strategic communications.

Prior to joining Wachsman, Alex worked for a Dublin-based agency leading campaigns for a number of reputable international organizations such as Ancestry.com and Kingspan. Alex studied Journalism and Economics at the University of Limerick and has contributed to a number of publications, including working as an online journalist for Industry and Business Magazine.

LUCINDA BELL

Director, New York

With a background in corporate communications, Lucinda has worked with a variety of clients ranging from global financial services giants to fintech startups, helping build brands in crowded markets, shape narratives, and mitigate reputational risk. She specializes in a number of PR initiatives, including in crisis communication, copywriting, social media management, and campaign strategy.

Originally from Australia, Lucinda began her career at a boutique corporate news PR firm before joining the Sydney office of international communications consultancy Hill+Knowlton. She then led a corporate affairs team at Haystac and held a communications role within a government department before making the move to New York City in September 2017.

Lucinda holds a Master of International Law and International Relations, and a Bachelor of Media in Public Relations and Advertising from the University of New South Wales.

ALEX CORP

Director, Dublin

Alex is a seasoned strategic communications professional with extensive experience delivering high-profile, high-stakes campaigns for international clients. Over 10 years in PR, he has built a broad skill-set encompassing every aspect of the client journey, from brand and message development through campaign planning, copywriting, media training, and media relations.

Prior to joining Wachsman in January 2020, Alex worked at business-to-business PR agency JTA, representing blue-chip brands in the global sports industry and the Olympic Movement, including the LA 2028 Olympic Games organizing committee, the Canada-Mexico-USA FIFA World Cup 2026 bid, and Manchester United FC. 

Alex’s agency career began in London, where he was strategic planning director with overall responsibility for mapping, executing, and measuring communications campaigns. He then moved to Los Angeles where he established and led his agency’s US subsidiary. Alex has prepared sports industry leaders and elected officials for critical public appearances ranging from interviews and press conferences to live panel sessions, conference keynotes, technical briefings, and mega-event Opening Ceremonies.

Alex has a Bachelor of Arts in English & Related Literature from the University of York.

GABY HUI

Associate Director, New York

Gaby’s expertise lies at the intersection of finance, emerging technology, and blockchain, leading communications teams for industry-leading exchanges, global trading platforms, crowdfunding, and KYC/AML solutions.

Gaby has experience supporting businesses with corporate communications, executive visibility, media relations, product launches, and content development. She has represented some of the most prominent names in the financial sector and global brands, including Nestle (Corporate), Overstock.com, tZERO, Charles Schwab, Keefe, Bruyette & Woods, Chubb Insurance, Fidelity Investments, RBC, and Western Union Business Solutions.

Originally from Hong Kong, Gaby grew up in Toronto. Gaby obtained a Bachelor of Arts in Applied Economics from Queen’s University in Canada and a Master of Science in Public Relations and Corporate Communications from New York University.

 

LOUISE CREEDON

Associate Director, Dublin

Louise comes to Wachsman with a wealth of experience providing PR expertise for multinationals as they launch new products, distribute topical announcements to news outlets, and promote their brands. Most recently, Louise served as Senior Communications Manager for European airline Ryanair, where she managed aspects of the company’s communications strategy across 37 different markets. 

Prior to her time at Ryanair, Louise worked as a Media and PR Manager for professional rugby team Connacht Rugby, where she oversaw the team’s internal and external media activity, including media training, event management, and copywriting. She also served as a Marketing Executive for The Irish Times, where she planned, curated, and executed marketing and editorial strategies for the newspaper.

Louise received a Bachelor of Commerce and French from University College, Dublin and a diploma in Public Relations from the Public Relations Institute of Ireland.

EOIN MCGINLEY

Associate Director, Dublin

Most recently, Eoin served as Account Manager at technology-based PR agency Comit, where he represented a range of clients including data operator Equinix, cybersecurity provider Novi, and software company Esri Ireland. Prior to his time at Comit, he worked as Training and Policy Lead at Google Maps. 

Eoin received a Master of Arts in Journalism and Digital Media from Independent College, as well as a Bachelor of Arts with honors in French and German from Trinity College, Dublin. He also received a certificate in PR Account Management from the Public Relations Institute of Ireland.

GREGORY O'DONNELL

Finance Director, Dublin

Gregory brings substantial experience in financial management and reporting to his role as Finance Director for Wachsman.

Gregory has repeated success in building and leading high-achieving teams, managing and improving financial controls, and decreasing month-end closing time. He excels at devising and deploying financial strategies and at directing and managing overall business operations. 

Throughout his career, he has built strong relationships inside and outside his organizations, effectively communicated financial information to boards and management, determined customer financial needs, and implemented “win-win” solutions. 

Gregory began his career in general accounting before moving to Deloitte, where he was audit senior for companies including Kerry Foods.  He later held senior finance roles at companies including Kelloggs and Diageo. Before moving to Wachsman, he spent five years in higher education as financial controller for Dublin Business School.

Gregory is a Fellow of the Association of Chartered Certified Accountants and has a Master of Business Administration specializing in Project Management from Dublin Business School.

DEREK WACHSMAN

Associate Director, Finance, New York

Derek joined Wachsman after six years as an options broker on the New York Stock Exchange. Derek worked for three years each at NYSE-AMEX in New York and NYSE-ARCA in San Francisco, executing trades for clients ranging from broker-dealers, to banks, to hedge funds.

Derek graduated from Fordham University where he received a Bachelor of Business Administration with a concentration in Finance. Derek holds three financial industry certifications: Series 7, Series 56, and Series 63.

ROBERT CORRADO

Manager of Internal Development, New York

With more than a decade of experience in the communications arena, Robert (Robby) has helped clients tell some of their most complex and critical stories to enhance and protect their corporate brands. He comes to the company as a seasoned agency professional in the emerging technology space, specializing in interactive storytelling, editorial strategy, and creative content production. 

Prior to joining Wachsman, Robby worked as a corporate communications consultant for both Edelman and MSL, as well as a Senior Producer and Senior Creative Strategist with The New York Times’ T Brand Studio. There, he conceptualized and built award-winning digital campaigns for clients across a multitude of sectors, including banking, consumer technology, energy, automotive, aviation, consumer-packaged goods, and nonprofit NGOs.

Spending two years in Abu Dhabi, Robby has worked with a wide array of international clients, supporting groundbreaking projects across the Middle East, South America, Europe, and Asia. Notable clients include General Electric, CA Technologies, Samsung, OppenheimerFunds, The Legatum Group (Private Equity), The Bill & Melinda Gates Foundation, Pratt & Whitney, Cadillac, Infiniti, Gol Airlines (Brazil), Chevron, Unilever, and Dannon, among others.

Robby received a Bachelor of Arts in Public Relations from Penn State University, during which time he was named the PRWeek Student of the Year.

 

JACKIE WACHSMAN

Senior Consultant, New York

Jackie brings with her a wealth of experience in brand strategy, business analysis, creative direction, and marketing campaign leadership. Throughout her career, Jackie has directed and managed a diversified portfolio of global B2B and B2C CPG brands in the beauty, personal care, nutrition, fitness, and wellness industries. Her work has helped foster business relationships with major retailers including Ulta, Walmart, Sally Beauty, Walgreens, Bed Bath & Beyond, and CVS.

Jackie received a dual Bachelor of Arts from Vanderbilt University in French and German Language & Literature. She also holds a Master of Business Administration in International Business at Pepperdine University.

Jackie is fluent in French and proficient in German.  

LAYLA TABATABAIE

Senior Consultant, New York

Layla Tabatabaie, Esq. is an attorney, author, and PR specialist. Layla comes to the company with extensive experience overseeing brand strategy, project management, and other PR initiatives for VC-backed startups, chatbots, and blockchain projects. Throughout her career, Layla has served as a key advisor to some of the leading projects in the emerging technology space, providing legal counsel to companies such as Legaler, CanYa, Trust Wallet, and Dreamers//Doers as they navigate the intricacies behind business development and strategic planning.

Previously, Layla served as a Senior Writer & Business Development for blockchain-based PR firm Transform Group, where she represented blockchain projects through the early stages of product development. There, she created tailored content for dozens of blockchain and cryptocurrency companies, placing research-based articles and other written commentary in top-tier publications around the world. 

Before entering the startup ecosystem, Layla worked as an Attorney Consultant for the New York City Law Department, as well as an Associate Attorney for Kakker & Associates. She is the founder of two startups and the author of a legal chapter in the academic text Learning in Virtual Worlds (2016).

Layla received a Bachelor of Arts with a double major in Communication and Philosophy and a minor in Political Science from the University of Scranton. She received a Juris Doctorate of Law from New York Law School.

SANDRA RODRIGUEZ

Senior Consultant, New York

Sandra comes to Wachsman with more than eight years of experience in public relations, marketing, and digital strategy implementation. Specializing in media relations and brand visibility, Sandra has a proven track record of securing top-tier media placements for both emerging companies and major multinationals. 

Most recently, Sandra served as Senior Director of Experiential Marketing at United Way of New York City, where she was responsible for the strategic development and implementation of impactful marketing campaigns and brand experiences. Prior to moving to New York City, Sandra worked as Senior Manager of Public Relations at the United Way of Miami-Dade. In her role, she led strategic communications campaigns for both the company and its corporate and nonprofit partners. 

Sandra received a Bachelor of Science in Communication from the University of Miami. She is fluent in English and Spanish.

BRETT PINTO

Senior Consultant, New York

Brett comes to Wachsman with a strong background in brand implementation, strategic marketing, and new business development. Most recently, Brett served as an Account Supervisor for Peppercomm, where he was responsible for managing consumer accounts for companies like Darden Restaurants and D'Artagnan.

Prior to working at Peppercomm, Brett worked as a PR and Brand Manager at Streetsense, where he created and implemented strategic marketing plans for clients ranging from restaurants to luxury travel destinations. There, Brett executed communications initiatives for a wide array of business objectives, including product launches, experiential activations, and national social media contests.

Before moving to New York City, Brett spent time in the business development and marketing sector of POLITICO, as well as in the marketing and communications department at the National Confectioners Association.  

Brett received a Bachelor of Arts in Marketing from George Washington University.

JOE COUFAL

Senior Consultant, New York

Joe has represented clients intersecting the crowdfunding, ad tech, venture capital, and exchange sectors. He specializes in regulation and policy and is adept at conducting PR strategies amid rapidly evolving media landscapes. 

Previously, Joe served as Account Executive at River Communications, where he represented institutional clients in both the financial services and commercial real estate industries. He also carries experience in journalism, having spent time as a Production Assistant for NBC10 as well as an Editorial Intern for Philadelphia Magazine. 

Joe received a Bachelor of Arts in Journalism from Temple University.

SAMUEL LIM

Senior Consultant, Singapore

Sam recently served as a Senior Associate at global advisory firm Teneo, where he worked with a number of fintech companies in corporate and policy communications. Notable clients included Airbnb, Grab, Asia Internet Coalition, and KBZ Bank. 

Prior to Teneo, Sam worked as a consultant at Text100 Malaysia. There, he supported with Cisco Systems and a talent development agency under the Prime Minister's Office. Sam has also worked with an SME incubator funded by ANZ Bank in Adelaide, Australia, as well as Co-founded Lend a Skilled Hand, an online marketplace connecting volunteers with organizations working with communities in need.

Sam received a Bachelors of Management, Marketing from the University of South Australia. He is fluent in English and Bahasa Malaysia.

REBECCA MAHER

Senior Consultant, Dublin

Prior to joining Wachsman, Rebecca worked as a journalist at both local and national levels for publications including  The Irish Examiner, The Munster Express, and The Galway Independent. Rebecca has also worked in a public relations and content creation role with a marketing agency.

Rebecca graduated from the University of Limerick with a degree in Journalism and New Media.

JOEL LAH

Senior Consultant, Singapore

Joel arrives at Wachsman with extensive experience working across the Asia Pacific region. Prior to joining Wachsman, Joel provided strategic counsel, PR support, social media planning, crisis communications, and media relations to firms including AmFraser Securities, Chrysler Communications, and RICE Communications. He also served in the Singapore Armed Services. 

He holds a Bachelor of Commerce in Marketing from University of Canterbury, New Zealand.

 

LAURA COOLEY

Senior Consultant, Dublin

Before joining Wachsman, Laura served as an Account Executive at marketing and communications firm ChizComm, where she serviced clients across the United States, Canada, and Australia. She also worked as an Associate Producer for Isobar, a global digital marketing firm, as well as a Business Development Agent for Lavin Agency, the world's largest intellectual speaker's bureau. Past clients include Spin Master, LEGO, and Disney Parks.

Laura received a Bachelor of Arts in Film and Media Studies from Queen’s University, Ontario.

MAUD HONNER

Senior Consultant, Dublin

Maud previously served as an Account Executive at multi-award winning consumer public relations agency Fever PR. With experience in media relations, social media management, content creation, and event management, Maud has worked with industry leaders across the consumer technology, entertainment, lifestyle, and health sectors. Her previous clients include PlayStation UK, NOW TV, and Aptaclub.

Maud embarked on her career in public relations at the Football Association of Ireland, working with the communications team ahead of the 2016 UEFA EURO Championship and the launch of the SSE Airtricity League.

Upon graduating from Dublin Institute of Technology's Master of Arts in Public Relations program with first-class honors, the Public Relations Institute of Ireland named Maud the "Best Overall Student 2015/ 2016" and Heneghan PR awarded her "Best writer on course MA Public Relations 2015/ 2016." Maud also holds a Bachelor of Arts in Communication Studies from Dublin City University.

EMILY KIELTHY

Senior Consultant, Dublin

Previously, Emily served as an Account Executive for The Rosen Group, where she worked with clients across the technology, healthcare, and financial sectors. Prior to this, Emily was an Account Executive at ReputationInc., where she assisted clients including MSD Ireland, Google Ireland, and Accenture Ireland. 

Emily received a Master of Public Relations with honors, as well as a Bachelor of Social Sciences, from University College, Dublin.

THOMAS CURRAN-LEVETT

Strategic Partnerships Lead, New York

As Wachsman New York’s Strategic Partnerships Lead, Tom spearheads the creation, planning, organization, and execution of new business development on behalf of Wachsman globally, focusing efforts on developing the North American and Asian markets.

Before taking on this role, Tom supported Wachsman’s Public Relations division, playing a pivotal role in the communication campaigns of over two dozen industry pioneers, including Dash, æternity, Lisk, and aelf. Tom was the inaugural member of Wachsman’s international exchange program, transferring to the New York office from Dublin in February 2018.

Prior to joining Wachsman, Tom served as the Director of Operations on Kimberly Ellis’s campaign for California Democratic Chair.

DAVID GILLESPIE

Strategic Partnerships Lead, Dublin

With experience in both Public Relations and Strategic Advisory, he has since worked alongside some of the most recognized companies in the blockchain space.

Prior to joining Wachsman, David worked for Dublin-based marketing firm Grid53, implementing strategic marketing campaigns for many high-profile clients. David graduated from University College Dublin with a Bachelor’s Degree in Business and Law.

GAVIN CAHILL

Consultant, Singapore

Gavin joined Wachsman after earning a Bachelor of Arts in History and Political Science from Trinity College, Dublin. While at university, Gavin achieved a Certificat en Sciences Sociales et Humanités from the Paris Institute of Political Studies.

His previous work experience focused on academic research, subcontracting for the Department of Economics at Trinity College, Dublin on the Historical House Prices in America project.

Gavin is fluent in English and French.

AINE KILKENNY

Client Success Lead, Dublin

Aine has worked closely with some of the most influential companies in the blockchain space. Prior to joining Wachsman, Aine served as Sales and Network Coordinator for Renault Ireland, where she contributed to the development of commercial sales strategies designed to grow the company's share of market. Aine has also worked as an Area Sales Manager for Findlater Wine and Spirits Group, which provided her with valuable experience in business development, key account management, and commercial strategy. 

Aine holds a Bachelor of Arts in Marketing from Dublin Institute of Technology and a postgraduate diploma in Event Management and Public Relations from Fitzwilliam Institute

MATTHEW KEELEY

Consultant, New York

Matthew previously worked as a Literary Scout for Aram Fox, as well as an Assistant Editor at Thames & Hudson. Matthew specializes in long-form writing and copyediting, and has freelanced for both multinational corporations and higher education institutions.

Matthew received a Bachelor of Arts in History with a minor in Irish Studies from Boston College. He is also a graduate of Columbia School of Journalism’s prestigious Publishing Course.

LORCAN BYRNE

Consultant, Dublin

Prior to joining Wachsman, Lorcan served as a Communications and Corporate Affairs Executive with Ibec, Ireland’s largest employers’ representative body, before relocating to Denver, Colorado to work with the HLK advertising agency. Since returning to Dublin, Lorcan has worked with Dairy Industry Ireland, one of Ibec’s sector associations.

Lorcan holds a Bachelor of Science Degree in Economics and Finance from University College Dublin, as well as a master’s degree in Public Relations and Advertising from Ulster University.

ERICA MIRENBERG

Consultant, New York

Before joining Wachsman, Erica worked as an Account Manager for design and sourcing studio Harper+Scott, where she oversaw the creative direction, production, and delivery of branded merchandise for clients.

Prior to her time at Harper+Scott, Erica worked as CEO and Co-founder of IRL, a mobile app enabling users to seamlessly request professional introductions. At IRL, Erica spearheaded strategic planning for the company, creating a comprehensive marketing plan that included branded campaigns, partnerships, events, cross promotions, and social media.

Erica also worked as Manager of Event Partnerships for OneTable, an online and in-person hub for unaffiliated millennials looking to find and host Shabbat dinners. There, Erica built out an events program that attracted more than 5,000 participants to the platform.

In her spare time, Erica consults with Mrs. Dow Jones, where she works closely with the CEO to develop social content for strategic partners.

Erica received a Bachelor of Arts in Communications and Culture from Indiana University.

ADAM BADRAWI

Consultant, New York

Prior to joining Wachsman, Adam lived in Berlin, Germany, where he trained at LHBS, a consulting firm specializing in business, brand, and marketing innovation. After returning to the United States, Adam joined Pollie-winning media agency NJI Media, where he gained experience in the fields of digital communications, web development, user experience, and brand design. As a member of the strategy team, Adam supported client accounts and helped coordinate the production and development teams as the firm redesigned the websites of several international NGOs and D.C.-based advocacy groups.

Adam graduated from the University of Edinburgh in 2016 with a Master of Arts in International Relations. As a student, Adam was the National Youth President of the United Nations Association: U.K., serving as a board trustee and overseeing the activities of more than 40 individual college branches. Adam interned at several law offices and at Jamestown Associates, a leading U.S. political consulting firm.

MELISSA ESGUERRA

Consultant, Singapore

Most recently, Melissa worked as an Intercultural Program Consultant at relocation firm Cartus Corporation. There, she helped design and coordinate cross-cultural programs for expatriates relocating to the Asia Pacific region. Melissa has also worked as a freelance journalist for Singapore-based online news platform Observer+, as well as an intern for PR agency Lion & Lamb Communications. 

Melissa received a Bachelor of Arts in English Language and Literature with a minor in Linguistics from New York University.

She is fluent in English and Tagalog.

MATTHEW TURNER

Consultant, Dublin

Prior to joining Wachsman, Matthew was a Consultant with Powerscourt Group, a London- and Dublin-based strategic communications agency. At Powerscourt, Matthew specialized in financial communications, advising both listed and private companies on media strategy and engagement. 

Before joining Powerscourt, Matthew worked as a financial journalist. He started his career at Euromoney Institutional Investor, then joined Bond Radar, a Bloomberg platform, where he was a Senior Reporter with the US Markets team.

Matthew received a Bachelor of Arts in Economic and Social Studies from Trinity College, Dublin and a Master’s Degree in International Relations from the University of Cambridge.

BEE SHIN

Consultant, Singapore

Bee comes to Wachsman after her tenure a Project Consultant at advisory firm APCO Worldwide, where she provided strategic communications support, advocacy, and policy analysis across several fields

Bee previously worked as a Corporate Affairs Executive at Philip Morris International, where her assignments included public affairs, stakeholder management, and research. 

Bee received a Masters in Public Policy in the Lee Kuan Yew School of Public Policy, National University of Singapore, and a Bachelor of Arts in International Studies from Hankuk University of Foreign Studies. She is fluent in English and Korean.

LEXI WANGLER

Consultant, New York

Before joining Wachsman, Lexi served as a Freelance Copywriter and Marketing Strategist for video analytics company Sixth Sky, where she created tailored content to meet a variety of communications objectives. Prior to her time at Sixth Sky, Lexi worked as a Junior Literary Agent and Foreign Rights Associate at Massie & McQuilkin Literary Agents. 

Lexi received a Bachelor of Arts in English Writing from Loyola University New Orleans. She holds a dual Master of Fine Arts in Fiction and Writing for Children from The New School.

ANNA RYAN

Associate, Dublin

Anna joined Wachsman after interning at a New York-based PR and business development agency specialized in technology startups.

A Commerce and Chinese graduate from University College Dublin, Anna spent a year in China, studying Mandarin at Renmin University in Beijing and International Business at Shanghai’s Jiao Tong University.

TIFFANY TAN

Associate, Singapore

Most recently, she served as a Junior Copywriter at interactive marketing firm Tribal Worldwide. Prior to this, Tiffany worked as a Creative Intern for Havas Worldwide and J. Walter Thompson, where she focused on copywriting and art direction respectively.

Tiffany received a Bachelor of Arts in Design Communication with a focus in advertising from LASALLE College of the Arts. She also holds a Diploma in Visual Communication from Temasek Polytechnic. 

She is fluent in English and Mandarin.

MARK INGRAM

Associate, Dublin

Mark comes to Wachsman with event management experience in the sports and fundraising sectors, supporting companies like Make a Wish, Suicide or Survive, and Chernobyl’s Children’s Trust.

Mark holds a Bachelor of Arts in Sports and Exercise Management from University College Dublin and a postgraduate diploma in Event Management and Public Relations from Fitzwilliam Institute.

CAITLIN ECKVAHL

Associate, New York

Previously, Caitlin worked as an Assistant Account Executive at blockchain communications company Transform Group, where she assisted in creating and executing media relations and events strategies.

Prior to her time Transform Group, Caitlin interned for student-run organization Allen Hall Public Relations, where she   identified and pitched creative ways to increase social engagement for the Jordan Schnitzer Museum of Art in Eugene, Oregon. 

Caitlin received a Bachelor of Arts in Public Relations with a minor in Nonprofit Administration from the University of Oregon.

ELEANOR MCGOVERN

Associate, Dublin

Prior to joining Wachsman, Eleanor served as a Junior Account Executive at Dublin-based PR agency DHR Communications, where she supported clients including the National Library of Ireland, the Broadcasting Authority of Ireland, and the Irish National Teachers’ Organisation.

Eleanor received a Bachelor of Arts in History and Politics from University College, Dublin, as well as a Master of Science in Business Management from UCD Michael Smurfit Graduate Business School. She also carries a diploma in Public Relations from the Public Relations Institute of Ireland.

MARY DAWSON

Associate, New York

Previously, Mary served as a PR Intern for Wachsman during the Summer of 2018. Before Wachsman, she was an Investor Relations Intern for Envisage Capital Management. 

Mary received a Bachelor of Arts in Communications with a minor in Business from Villanova University.

JONATHAN KWOK

Executive, Singapore

Most recently, Jonathan served as a Junior Copywriter at PR agency The Idea Lab, where he helped create advertisements for brands such as Peugeot, Ford, Resorts World Sentosa, and Garuda Indonesia. Prior to that, he worked as an intern at Tribal Worldwide.

Jonathan received a Bachelor of Communications with distinction from Royal Melbourne Institute of Technology University.

He is fluent in English and Mandarin.

NADIA YEO

Executive, Singapore

Previously, Nadia served as an Editorial Intern for Channel News Asia, where she assisted the morning show First Look Asia in the production of news packages and interviews.

Nadia received a Bachelor of Media in Communications and Journalism from the University of New South Wales. There, she completed a Bachelor of Media honors program, where she participated in postgraduate research on media-related topics.

Nadia is fluent in English and Mandarin.

CLAIRE MOHUN

Executive, New York

Claire served as a PR intern at Wachsman during the summer of 2018. Prior to her role at Wachsman, she worked in the Office of Advancement at the Smithsonian Institution and as a Congressional Intern on Capitol Hill.

Claire received a Bachelor of Arts in Government from Georgetown University.

ASHLEIGH KEENE

Executive, Dublin

Ashleigh is a recent graduate of Maynooth University, where she received a Bachelor of Business Administration in Business & Management. She continues to work at Wachsman after completing a summer internship here.

While an undergraduate, she interned at Enterprise Ireland as part of the Market Research team.

 

JEN TESTA

Executive, New York

Jen graduated from SUNY Oneonta with a Bachelor of Arts in Communications and a minor in Public Relations. She is a former Wachsman summer intern.

While an undergraduate, Jen completed an internship at Prescription PR, in Northport, Long Island.

ZOË BOLES

Executive, Dublin

Zoë is a recent graduate of Trinity College, Dublin, where she received a Bachelor in Business Studies and French. She returns to Wachsman after interning here in Summer 2018. She has also worked at KPMG as an advisory intern. 

Zoë is a fluent French speaker and spent a year studying in France at Grenoble Ecole de Management.

CONOR SHEARMAN

Executive, Dublin

Conor joined Wachsman after interning as a researcher for Newstalk, the Irish national radio station. He has also worked as a teacher in Ireland and in Spain, where he taught English as a foreign language. 

Conor received a Master of Science in International Politics from Trinity College Dublin and a Bachelor of Arts joint honors degree in English and Psychology from University College Cork.

MCKENNA SMITH

Executive, New York

McKenna is a current student at Marymount Manhattan College working towards a Bachelor of Arts in Communications. 

She previously served as a summer intern at Wachsman before continuing with the Wachsman team as an extended intern for the 2019–2020 school year. McKenna has also worked as a freelance social media manager.

BEVERLY KHOO

Executive, New York

Before joining Wachsman, Beverly interned with consulting firms FTI Consulting and Teneo, where she supported communication efforts for clients spanning the finance, tech, and telecommunications industries. Beverly also interned in in-house communication roles at Citibank and CIMB Bank.

Beverly graduated from Singapore Management University with a Bachelor’s in Business Management and a major in Corporate Communication.

LIZ TRAYNOR

Global Manager, People & Culture

Liz most recently worked on the Divisional HR team for Bank of Ireland after completing its graduate program.

Liz holds a Bachelor of Science in Retail and Services Management from Dublin Institute of Technology, as well as a Master of Arts in Human Resources Management from the National College of Ireland.

MAL BANACH

HR Generalist, New York

Mal comes to Wachsman with a wide range of experience in nonprofit and for-profit organizations. She has worked on multi-country HR projects, on  external and internal HR, in establishing HR departments, and in improving corporate organizations. Her areas of expertise include employee benefits; local, state, and federal employment laws; and employee growth plans. 

Mal received a Bachelor of Arts in Political Science from the University of Wisconsin-Madison.

HANNA HELDENMUTH

Executive Assistant, New York

Hanna has worked in a number of communications roles between New York and Miami, including Marketing Manager for an Olympic Fencing Club and Gallery Director of a contemporary art gallery.

She graduated from Fairleigh Dickinson University with a Master of Arts in Professional Communication and Media Studies. She earned her undergraduate degree in Communications with a minor in Business while on an athletic scholarship for participation in NCAA Division 1 Fencing.