Starting at Wachsman in October 2018, Olya brings a decade of experience helping businesses increase awareness, engage audiences, and drive revenue. Her career in communications and business development spans the globe, working with multinational corporations, iconic brands, and innovative startups.
Most recently, Olya worked as a Public Relations and Business Development Consultant creating fully-integrated communications strategies for tech-based startups and small businesses. Previously, she served as Associate Vice President of Content Strategy and Business Development at Rubenstein Public Relations, developing strategic plans focused on brand building and messaging, media relations, thought leadership, and crisis communications for clients across multiple business verticals.
Prior to moving to New York, Olya worked in-house as Director of Public Relations and Events for Virgin Megastore in Dubai, where she played a pivotal role in the company's diversification and expansion program, positioning Virgin as the leading entertainment and multimedia retail brand in the MENA region. Overseeing 14 locations in seven countries, Olya led customer-facing communications across all touchpoints and strategic partnerships with Apple, Hewlett-Packard, Sony, Phillips, Viacom, and Microsoft.
Olya worked as Senior Account Executive at Edelman in both Abu Dhabi and Dubai, where she was the account lead for Hewlett-Packard, managing global coordination between team efforts, new product launches, and media relations. Other notable clients included Formula One Abu Dhabi Grand Prix, Hakkasan Restaurant Group, Mubadala, Abu Dhabi Education Council, Emirates Nuclear Energy Corporation, and Abu Dhabi Music and Arts Foundation.
As Account Executive at Porter Novelli in Dubai, Olya serviced clients J.P. Morgan and Barclays during the aftermath of the 2008 global recession and began her career as a Financial Marketing Assistant at TD Waterhouse in Toronto.
Olya received a Bachelor of Arts in Psychology from the University of Guelph. She is fluent in English and Russian.
Lucinda joined Wachsman in October 2017. With a background in corporate communications, Lucinda has worked with clients ranging from global financial services giants to fintech startups, helping build brands in crowded markets, shape strategic narratives, and mitigate reputational risk. Previous clients include Coca-Cola and AON.
Originally from Australia, Lucinda began her career at a boutique corporate public relations firm, before joining the Sydney office of international communications consultancy Hill+Knowlton. She then led a corporate affairs team at Haystac and held a communications role within a government department before making the move to New York City in September 2017. Lucinda’s specialties are crisis communication, copywriting, social media management, and campaign strategy.
Lucinda holds a Master of International Law and International Relations, and a Bachelor of Media in Public Relations and Advertising from the University of New South Wales.
Tom joined Wachsman in July 2017. A San Francisco native, Tom moved to Ireland after serving as the Director of Operations on Kimberly Ellis’s campaign for California Democratic Chair, where he gained invaluable experience in political media relations and public policy research.
Tom graduated from Santa Clara University in March of 2016 with a bachelor’s degree in Political Science. During his studies, Tom interned in the media relations office of the Superior Court of California, County of Santa Clara. In addition, Tom served as the Managing Editor for the opinion section of the university’s weekly newspaper.
In February 2018, Tom transferred to the Wachsman New York office as an Account Executive.
David joined Wachsman in September 2017. Originally from Ireland, David completed a summer internship with Wachsman’s Dublin branch before taking up the Strategy Analyst position in the New York office.
David previously worked for marketing firm Grid53, implementing strategic marketing campaigns for high-profile clients. David holds a dual degree in Business and Law from University College Dublin. During his time there, he managed the marketing and public relations strategies for the college’s most successful radio program.
Aine joined Wachsman in May 2018. Aine previously served as Sales and Network Coordinator of Renault Ireland, where she executed small and large-scale corporate and marketing events. Prior to her time at Renault Ireland, Aine worked as Area Sales Manager for Findlater Wine and Spirits Group, which provided her with valuable experience in brand and account management.
While completing her bachelor’s degree, Aine interned for MindMap Communications — a position that later culminated in a promotion to Account Executive.
Aine holds a Bachelor of Arts in Marketing from Dublin Institute of Technology and a postgraduate diploma in Event Management and Public Relations from Fitzwilliam Institute.
Lorna joined Wachsman in April 2018, having previously worked for leading card payment service provider EVO Payments International. Lorna specializes in the creation of integrated campaigns that incorporate digital and traditional marketing. She has managed campaigns for leading brands across international markets.
Lorna recently completed a master’s degree in Digital Marketing at the UCD Michael Smurfit Graduate Business School in Dublin, and also holds a bachelor’s degree in International Business and Languages from Dublin City University.
Lorna is fluent in English and Spanish.
John joined Wachsman in October 2018 as a Marketing Intern.
John received a Master of Science in Digital Marketing, as well as a Bachelor of Commerce in International Commerce from University College, Dublin.
John previously worked as a Staff Insurance Scheme Intern for the Electricity Supply Board, Ireland.
He is fluent in English and French.