Public Relations

David Wachsman
Founder & CEO

Jesse Platz
Director,
Public Relations,
New York

Amy Longo
Director,
Public Relations,
New York

Neil Ripley
Director,
Public Relations,
New York

Liam Murphy
Director,
Public Relations,
Dublin

Gaby Hui
Senior Account Supervisor,
New York

Alex Sheehan
Senior Account Supervisor,
Singapore

Thomas Hannaford
Senior Account Supervisor,
New York

Lucinda Bell
Principal,
Strategic Partnerships,
Singapore

Sharmin Cheema-Kelly
Account Supervisor,
Dublin

Kerry Close
Account Supervisor,
New York

Dave Beauboeuf
Account Supervisor,
New York

Kayla Kaplan
Account Supervisor,
New York

Renagh Mooney
Account Supervisor,
Dublin

Louise Creedon
Account Supervisor,
Dublin

Eoin McGinley
Account Supervisor,
Dublin

Aubrey Strobel
Senior Account Executive,
New York

Amanda Woodward
Senior Account Executive,
New York

Laura Cooley
Senior Account Executive,
Dublin

Rebecca Maher
Senior Account Executive,
Dublin

Sarah McCarthy
Senior Account Executive,
Singapore

Maud Honner
Senior Account Executive,
Dublin 

Emily Kielthy
Senior Account Executive,
Dublin

Joe Coufal
Senior Account Executive,
New York

Rachel Busch
Senior Account Executive,
New York

Lorcan Byrne
Senior Account Executive,
Dublin

George Joyce
Senior Account Executive,
New York

Deirdre Livingston
Account Executive,
Dublin

Edel Ryan
Account Executive,
Dublin

Tori McKnight
Account Executive,
New York

Anna Ryan
Account Executive,
Dublin

Melissa Esguerra
Account Executive,
Singapore

Adam Badrawi
Account Executive,
New York

Allison Simon
Account Executive,
New York

Lexi Wangler
Account Executive,
New York

Kirstyn Mahoney
Account Coordinator,
Dublin

Meave Cosgrove
Account Coordinator,
Dublin

Fiona Dwyer-McNulty
Account Coordinator,
New York

Laura Field
Account Coordinator,
Dublin

Andrew Wafer
Account Coordinator,
Dublin

Nadhirah Jamil
Account Coordinator,
Singapore

Samantha Koh
Account Coordinator,
Singapore

Jonathan Kwok
Account Coordinator,
Singapore

Matthew Sullivan
Senior Copywriter,
New York

Matthew Keeley
Senior Copywriter,
New York

Tiffany Tan
Copywriter,
Singapore

DAVID WACHSMAN

Founder & CEO

David Wachsman is a world-renowned blockchain expert and thought leader. He is a regular speaker at the most visible technology conferences and is frequently featured by premier media outlets globally.

In 2015, David founded Wachsman to provide public relations support to the rapidly growing bitcoin ecosystem. Wachsman has since expanded to become a leading global professional services firm for the blockchain industry, with more than 110 employees working from offices in New York, Dublin, and Singapore. David and his team have represented and acted as strategic consultants to more than 120 of the most indispensable organizations in blockchain including Dash, Indiegogo, Crypto Valley Association, Bitcoin Suisse, CoinDesk, IOHK, Lisk, Rootstock, Steemit, tZERO, Aeternity, Polymath, Horizen, eToro, Aion, Jaxx, Neo Global Capital, and Aelf, among others. Before founding Wachsman, David led the day-to-day operations for a boutique public relations agency in Manhattan and held roles in advertising, political affairs, and biotechnology.

JESSE PLATZ

Director, Public Relations, New York

With a focus on earned media and crisis communications, Jesse has led PR campaigns for more than 60 blockchain projects since joining Wachsman in April 2016. With experience representing major protocols, B2B SaaS companies, stablecoin teams, payment processors, security token exchanges, and consumer technology products, Jesse has counseled many of the leading names in the blockchain industry. Jesse has played a key role in helping a wide range of organizations, from startups to enterprises, succeed, grow, and stand out in a crowded and constantly-evolving space.  

Jesse has more than 13 years of communications experience. He began his professional career as a television broadcaster before representing the Australian Army as a Public Relations Officer. From 2009 to 2015, Jesse conducted several tours of operation in the Middle East and Asia-Pacific, leading PR efforts in wartorn and disaster-affected regions. Jesse spearheaded the development and execution of government-level strategic communication plans, public affairs counsel, media embed support, media engagement training, content generation, and civilian news distribution. On his third and final deployment to Afghanistan, Jesse was awarded a Chief of Defence Force Operational Commendation for exemplary performance overseas. After completing the promotion course for the rank of Major, Jesse moved to New York City and joined Wachsman.

Jesse received a Bachelor of Arts in Journalism from one of Australia’s top journalism schools, the Queensland University of Technology, where he graduated with distinction.

AMY LONGO

Director, Public Relations, New York

Having successfully architected and led PR campaigns for some of the blockchain industry’s highest-profile projects, Amy oversees communications strategies and manages the execution of multiple PR teams at Wachsman. With a track record of delivering high-yield campaigns for clients across the enterprise landscape, in consumer technology, and throughout the financial services industry, Amy is sought-after for expertise in crisis communications, strategic counsel, media relations, analyst relations, and copywriting. Her portfolio since joining Wachsman in January 2017 spans advising blockchain’s most illustrious executives, consulting the industry’s largest exchange, launching leading cryptocurrencies, and representing a billion-dollar social media company.

Originally from Australia, Amy started her career as a Communications and Marketing Manager at a Sydney-based IT consultancy. She then moved agency-side to provide press and analyst relations support and social media management to enterprise technology and financial services clients. Amy also previously served as a radio journalist, where she contributed on-air news updates, broadcaster scripts, and pre-packaged feature stories.

Amy holds a Master of Arts in Communications Management, a Bachelor of Arts in Communications (Journalism), and a Bachelor of Arts in International Studies (Italian) from the University of Technology, Sydney. During her studies, Amy spent 12 months studying philosophy and literature at the University of Bologna, Italy.

 

NEIL RIPLEY

Director, Public Relations, New York

Neil provides senior counsel for clients and PR teams at Wachsman, drawing on his extensive experience advising Fortune 500 companies, startups, and government officials on PR strategy, corporate reputation, issues management, stakeholder engagement, and brand-building programs delivered around the world. With 13 years of communications experience, Neil’s background spans a variety of industries and practice areas, including financial services, consumer and B2B technology, food and wellness, pharmaceutical, and blockchain companies. Neil has worked at some of the world’s leading agencies, including Hill+Knowlton Strategies and Golin, where he guided brand positioning for globally-recognized innovators.

Before moving into the PR sector, Neil served as a researcher and editor at Congressional Quarterly in Washington, D.C., where he helped build a digital breaking news product. He began his career in the communications department of Greenpeace USA, focusing on a wide range of energy policy initiatives.

Neil studied political science and communications at Eastern Michigan University, where he served as student body president and editor of the student paper. He was invited to present at the 2018 Mid-Atlantic Popular and American Culture Association Annual Conference, where he examined how communication techniques shape popular opinion.

LIAM MURPHY

Director, Public Relations, Dublin

Since joining Wachsman in October 2017, Liam has built a strong reputation as a leading PR professional in the blockchain, fintech, and public affairs sectors. With years of experience representing clients as they navigate the intricate regulatory environments of the European Union and beyond, Liam is a trusted consultant to governments, as well as executives across a wide range of blockchain and emerging technology companies, including exchanges, trade associations, and protocols.

Prior to joining Wachsman, Liam served as an Adviser to the European Commission’s Director of Strategy and Corporate Communication in Brussels. His duties included speechwriting and crafting the European Commission’s first centralized communications campaign aimed at tackling fake news and disinformation.

Liam has also worked as a Policy Adviser at the U.K. Cabinet Office, providing support to the Office of the Prime Minister and managing the relationship between the Cabinet and several government departments in the policies surrounding transparency, accountability, and open data. Prior to joining the Cabinet Office, Liam worked for a group that represented an independent coalition of FTSE 100 CEOs and Chairman, advocating for the continued membership and positive reform of the European Union.

Liam holds a Bachelor of Arts in History and Political Science from Trinity College, Dublin and a Master of Science in Politics and Communication from The London School of Economics, having graduated with distinction. He is also a graduate of the Washington Ireland Program, part of which included a work placement in the office of Representative Patrick J. Kennedy II in the U.S. Congress.

 

GABY HUI

Senior Account Supervisor, New York

Joining Wachsman in October 2017, Gaby’s expertise lies at the intersection of finance, emerging technology, and blockchain, leading communications teams for industry-leading exchanges, global trading platforms, crowdfunding, and KYC/AML solutions.

Gaby has experience supporting businesses with corporate communications, executive visibility, media relations, product launches, and content development. She has represented some of the most prominent names in the financial sector and global brands, including Nestle (Corporate), Overstock.com, tZERO, Charles Schwab, Keefe, Bruyette & Woods, Chubb Insurance, Fidelity Investments, RBC, and Western Union Business Solutions.

Originally from Hong Kong, Gaby grew up in Toronto. Gaby obtained a Bachelor of Arts in Applied Economics from Queen’s University in Canada and a Master of Science in Public Relations and Corporate Communications from New York University.

 

ALEX SHEEHAN

Senior Account Supervisor, Singapore

Alex has deep-seated expertise supporting multinational organizations achieve their  PR objectives, spearheading efforts across media relations, content creation, and corporate communications. Since joining Wachsman in July 2017, Alex has represented a variety of notable blockchain clients as they build and promote their brands globally. With experience leading media relations strategies for platform launches, partnerships, and company milestones, Alex has a proven track record in securing high-profile media placements for blockchain and technology-focused organizations.

Currently driving Wachman's PR efforts in Asia, Alex moved to Singapore in August 2018 to support the company’s expansion into the region and oversee teams specializing in media relations, content creation, copywriting, and strategic communications.

Prior to joining Wachsman, Alex worked for a Dublin-based agency leading campaigns for a number of reputable international organizations such as Ancestry.com and Kingspan. Alex studied Journalism and Economics at the University of Limerick and has contributed to a number of publications, including working as an online journalist for Industry and Business Magazine.

 

THOMAS HANNAFORD

Senior Account Supervisor, New York

Long enamored by the potential of blockchain, Tom joined Wachsman in January 2018 after several years at Edelman Public Relations, where he worked with technology clients in e-commerce, alternative energy, enterprise software, and financial services. Tom currently oversees accounts focused on the application of blockchain technology for financial services, consumer hardware, and the media industry.

In addition to major brands such as eBay, HP Inc., and Samsung, Tom has worked with a wide variety of companies including Plug Power, CA Technologies, The U.S. Air Force Academy, Solar Impulse, Metronome, and Octo Telematics.

Following a tour of duty with the U.S. Marine Corps as an engineer, Tom graduated from Hunter College in New York City with a Bachelor of Arts in Media Studies.

LUCINDA BELL

Principal, Strategic Partnerships, Singapore

Lucinda leads Wachsman's Strategic Partnership Division in Singapore, building lasting relationships with some of the leading voices in the blockchain and emerging technology sectors. Since joining Wachsman in October 2017, Lucinda has become a driving force in providing strategic guidance to clients across the Asia-Pacific region, developing tailored proposals that meet a variety of business needs. In addition to her work with strategic partnerships, Lucinda also manages a number of PR initiatives, specializing in crisis communication, copywriting, social media management, and campaign strategy.

With a background in corporate communications, Lucinda has worked with a variety of clients ranging from global financial services giants to fintech startups, helping build brands in crowded markets, shape narratives, and mitigate reputational risk.

Originally from Australia, Lucinda began her career at a boutique corporate news PR firm before joining the Sydney office of international communications consultancy Hill+Knowlton. She then led a corporate affairs team at Haystac and held a communications role within a government department before making the move to New York City in September 2017.

Lucinda holds a Master of International Law and International Relations, and a Bachelor of Media in Public Relations and Advertising from the University of New South Wales.

SHARMIN CHEEMA-KELLY

Account Supervisor, Dublin

Since joining Wachsman in March 2018, Sharmin has represented some of the most forward-thinking companies utilizing blockchain in the music, gaming, education, and protocol spaces. With a range of experience in financial and strategic communications, Sharmin has spearheaded media relations efforts for some of the world’s most respected companies, including Google, Intel, TD Direct Investing, Pearson, and Newsweek.

Previously, Sharmin worked on a pro bono basis for Clare Rewcastle Brown, a whistleblower for one of the world’s most high-profile financial scandals 1MDB, and for the coalition for clean and fair elections BERSIH, where she coordinated international media efforts to raise awareness of the scandal and push for a reform of the Malaysian electoral process.

Sharmin holds a Bachelor of Arts in International Relations and German from the University of Westminster, having graduated with distinction.

 

KERRY CLOSE

Account Supervisor, New York

Since joining Wachsman in February 2017, Kerry has represented a variety of notable blockchain clients in the protocol and supply chain space. With experience leading media relations strategies for product launches and company rebranding efforts, Kerry has a proven track record securing top-tier media placements for technology-focused projects.

After working as a reporter for local and regional daily newspapers, Kerry started her career in financial journalism as a staff reporter at MONEY. There, she wrote stories on personal finance topics, including real estate and investing, for the website and magazine. While she was in graduate school, Kerry also interned and later freelanced for the Mansion section of Wall Street Journal, where she delved into topics like Lake Placid’s multi-million-dollar real estate market.

Kerry received a Master of Arts in Business and Economic reporting from New York University’s Journalism Institute. She also received a Bachelor of Arts in Government and Spanish from Cornell University.

DAVE BEAUBOEUF

Account Supervisor, New York

Dave comes to Wachsman with years of experience driving communications strategies for both startups and global brands. Since starting in June 2018, Dave has provided best-in-class media expertise for clients as they navigate important company announcements, product launches, crisis communications, and more. Previously serving as Senior Account Executive for PR agency Derris, Dave represented prominent multinationals across a wide range of industries, including finance, sports, and healthcare. While at Derris, he worked directly with company executives to promote long-term corporate communications strategies across a variety of media outlets and industry verticals.

Dave holds a Bachelor of Arts in History and Government from Hamilton College.

 

KAYLA KAPLAN

Account Supervisor, New York

Starting in April 2018, Kayla brings a wealth of media, social media, and event management experience to Wachsman’s Consumer Technology Division. Previously leading successful PR campaigns for a variety of consumer, sports, and lifestyle brands, Kayla is adept at managing short and long-term communications efforts that consistently produce top-tier media placements. Kayla's former clients include Mercedes-Benz USA, Proctor & Gamble, Nestlé Purina PetCare, Tempur Sealy, and Diageo.

Kayla graduated magna cum laude from Syracuse University with a Bachelor of Arts in Public Relations from S.I. Newhouse School of Public Communications and Policy Studies from the Maxwell School of Citizenship and Public Affairs.

 

RENAGH MOONEY

Account Supervisor, Dublin

Since joining Wachsman in November 2017, Renagh has consistently proven her ability to garner high-profile media placements for her clients and provide strategic guidance in key areas such as media training, crisis communications, executive profiling.

Renagh began her career with New Ireland Assurance as an investments administrator, completing a Professional Diploma in Financial Advice. She then made the move to Bank of Ireland Group, working within the retail HR network as an Executive PA and Divisional HR Coordinator before moving into her first communications role with Bank of Ireland’s Core Banking Systems Program as a Communications Coordinator.

Renagh gained agency experience with Gibney Communications, where she provided support to leading brands such as KBC Bank Ireland, Chartered Accountants Ireland, and Grant Thornton.

Renagh holds a Bachelor of Arts in International Relations and a first-class honors Master of Science in Public Relations and Strategic Communications from Dublin City University.

 

LOUISE CREEDON

Account Supervisor, Dublin

Joining in January 2019, Louise comes to Wachsman with a wealth of experience providing PR expertise for multinationals as they launch new products, distribute topical announcements to news outlets, and promote their brands. Most recently, Louise served as Senior Communications Manager for European airline Ryanair, where she managed aspects of the company’s communications strategy across 37 different markets.

Prior to her time at Ryanair, Louise worked as a Media and PR Manager for professional rugby team Connacht Rugby, where she oversaw the team’s internal and external media activity, including media training, event management, and copywriting. She also served as a Marketing Executive for The Irish Times, where she planned, curated, and executed marketing and editorial strategies for the newspaper.

Louise received a Bachelor of Commerce and French from University College, Dublin and a diploma in Public Relations from the Public Relations Institute of Ireland.

 

EOIN MCGINLEY

Account Supervisor, Dublin

Eoin joined Wachsman in June 2018. Most recently, Eoin served as Account Manager at technology-based PR agency Comit, where he represented a range of clients including data operator Equinix, cybersecurity provider Novi, and software company Esri Ireland. Prior to his time at Comit, he worked as Training and Policy Lead at Google Maps.

Eoin received a Master of Arts in Journalism and Digital Media from Independent College, as well as a Bachelor of Arts with honors in French and German from Trinity College, Dublin. He also received a certificate in PR Account Management from the Public Relations Institute of Ireland.

AUBREY STROBEL

Senior Account Executive, New York

Aubrey joined Wachsman in June 2017. Originally from the Navajo Reservation in Arizona, Aubrey graduated from New Mexico State University in 2016 with a Bachelor of Arts in Broadcast Journalism and Marketing. Aubrey reported and anchored for KRWG News22 broadcasting in New Mexico and West Texas, and was later selected as one of the top-20 reporters for the Fox News Junior Reporters Program at Fox News Channel Headquarters in New York.

After graduating from college, Aubrey interned at BerlinRosen, a national public affairs firm, where she began her career working with clients focused on philanthropy and cultural activism.

AMANDA WOODWARD

Senior Account Executive, New York

Amanda joined Wachsman in August 2017 after graduating from the S.I. Newhouse School of Public Communications at Syracuse University, where she majored in public relations and minored in marketing and psychology. While at Syracuse, Amanda interned at the Burton Blatt Institute, an organization that aims to advance the civic, economic, and social participation of persons with disabilities.

Previously, Amanda interned at Discovery Communications in the corporate communications department. There, she assisted in the creation of a communications strategy for Discovery’s Digital Networks, Seeker, and SourceFed. She was also the PR and social media intern at Altitude Marketing, a B2B agency based in Pennsylvania.

LAURA COOLEY

Senior Account Executive, Dublin

Laura joined Wachsman in October 2018. Most recently, Laura served as an Account Executive at marketing and communications firm ChizComm, where she serviced clients across the United States, Canada, and Australia. She also worked as an Associate Producer for Isobar, a global digital marketing firm, as well as a Business Development Agent for Lavin Agency, the world's largest intellectual speaker's bureau. Past clients include Spin Master, LEGO, and Disney Parks.

Laura received a Bachelor of Arts in Film and Media Studies from Queen’s University, Ontario.

REBECCA MAHER

Senior Account Executive, Dublin

Rebecca joined in March 2018 after graduating from the University of Limerick with a degree in Journalism and New Media. She worked as a news journalist at both local and national levels for publications such as The Irish Examiner, The Munster Express, and The Galway Independent. Rebecca has also worked in a public relations and content creation role with a marketing agency.

SARAH MCCARTHY

Senior Account Executive, Singapore

Joining Wachsman's European HQ in May 2017, Sarah has supported some of the leading blockchain organisations in the industry such as Dash, Lisk, Streamr, and the Crypto Valley Association. Since moving to Singapore in August 2018 to assist in establishing Wachsman's APAC HQ, Sarah has led campaigns for aelf, Digix, Brave New Coin, Sphere Identity, and TOKEN2049. 

Sarah holds a Bachelor of Arts in Communications from Dublin City University and a postgraduate diploma in Public Relations and Event Management from Fitzwilliam Institute.

MAUD HONNER

Senior Account Executive, Dublin

Maud joined Wachsman in April 2018. She previously served as an Account Executive at multi-award winning consumer public relations agency Fever PR. With experience in media relations, social media management, content creation, and event management, Maud has worked with industry leaders across the consumer technology, entertainment, lifestyle, and health sectors. Her previous clients include PlayStation UK, NOW TV, and Aptaclub.

Maud embarked on her career in public relations at the Football Association of Ireland, working with the communications team ahead of the 2016 UEFA EURO Championship and the launch of the SSE Airtricity League.

Upon graduating from Dublin Institute of Technology's Master of Arts in Public Relations program with first-class honors, the Public Relations Institute of Ireland named Maud the "Best Overall Student 2015/ 2016" and Heneghan PR awarded her "Best writer on course MA Public Relations 2015/ 2016". Maud also holds a Bachelor of Arts in Communication Studies from Dublin City University.

EMILY KIELTHY

Senior Account Executive, Dublin

Emily joined Wachsman in August 2018. Previously, she served as an Account Executive for The Rosen Group, where she worked with clients across the technology, healthcare, and financial sectors. Prior to this, Emily was an Account Executive at ReputationInc., where she assisted clients including MSD Ireland, Google Ireland, and Accenture Ireland.

Emily received a Master of Public Relations with honors, as well as a Bachelor of Social Sciences, from University College, Dublin.

JOE COUFAL

Senior Account Executive, New York

Joe joined Wachsman in June 2018. Most recently, Joe served as Account Executive at River Communications, where he represented clients in both the financial services and commercial real estate industries. He also carries experience in journalism, having spent time as a Production Assistant for NBC10 as well as an Editorial Intern for Philadelphia Magazine.

Joe received a Bachelor of Arts in Journalism from Temple University.

RACHEL BUSCH

Senior Account Executive, New York

Rachel joined Wachsman in April 2018. Rachel began her career in public relations at strategic communications firm ICR, where she specialized in media relations for financial and professional services clients. At ICR, Rachel helped to develop strategic communications plans for a wide array of organizations, including a cryptocurrency exchange, a fintech company, an investment bank, a law firm, and a private equity firm.

Rachel graduated from the University of Maryland with a Bachelor of Arts in Communications.

LORCAN BYRNE

Senior Account Executive, Dublin

Lorcan joined Wachsman in January 2018. Prior to joining the team, Lorcan served as a Communications and Corporate Affairs Executive with Ibec, Ireland’s largest employers’ representative body, before relocating to Denver, Colorado to work with the HLK advertising agency. Since returning to Dublin, Lorcan has worked with Dairy Industry Ireland, one of Ibec’s sector associations.

Lorcan holds a Bachelor of Science Degree in Economics and Finance from University College Dublin, as well as a master’s degree in Public Relations and Advertising from Ulster University.

GEORGE JOYCE

Senior Account Executive, Dublin

George joined Wachsman in November 2017. Originally from Wicklow in Ireland, George joined Wachsman’s New York team following a position in the Business Change department of an FTSE 100 retailer in London. Prior to this, George worked at a technology startup, creating content, handling social media accounts, and executing usability testing for the company’s mobile app.

George is a graduate of Trinity College, Dublin where he studied Computer Science and Business. During his studies, George worked on several software development projects including an iOS app which enabled students to buy tickets for local events at reduced rates. George is also involved with an Irish cancer support charity, maintaining its online and social media presence.

DEIRDRE LIVINGSTON

Account Executive, Dublin

Deirdre joined Wachsman in April 2018. Previously, Deirdre served as an Account Executive at Portland Communications in London, researching and developing communications campaigns for governments and internationally recognized brands.

Deirdre first garnered experience in communications by working as a Research Assistant on the Journalistic Representations of Jeremy Corbyn in the British Press Project for the London School of Economics.

She holds a Bachelor of Arts in Business and Economics from Trinity College, Dublin and a Master of Science in Politics and Communication from the London School of Economics.

EDEL RYAN

Account Executive, Dublin

Edel joined Waschman in April 2018, having previously served as an Account Executive at Q4 Public Relations. Edel’s experience working on integrated communications campaigns spans the consumer, corporate, technology, health, and beverage sectors. Her previous clients include Coca Cola, Bank of Ireland, Just Eat, Diageo Ireland, and Beacon Hospital.

While completing her master’s degree, Edel interned for creative agency Yellow Machine, where she assisted in executing public relations, events, digital, and social media strategies.

Edel holds a Bachelor of Arts in Contemporary Culture and Society from Dublin City University, as well as a Master of Arts in Public Relations from the Dublin Institute of Technology.

 

TORI MCKNIGHT

Account Executive, Singapore

Tori joined Wachsman in December 2017. Tori graduated from Rutgers University with a dual degree in Communication and Psychology, with a specialization in Public Relations. While in college, she interned for a variety of PR departments including NBCUniversal, Viacom, Dunkin’ Donuts, Roc Nation, and also founded Rutgers’ first student-run PR agency.

Tori started her career at AwesomenessTV, a global multi-platform media company, working in international distribution and business development before working for a boutique PR agency in New York City.

ANNA RYAN

Account Executive, Dublin

Anna joined Wachsman in February 2018 after interning at a New York-based PR and business development agency specialized in technology startups.

A Commerce and Chinese graduate from University College Dublin, Anna spent a year in China, studying Mandarin at Renmin University in Beijing and International Business at Shanghai’s Jiao Tong University.

MELISSA ESGUERRA

Account Executive, Singapore

Melissa joined Wachsman in November 2018. Most recently, Melissa worked as an Intercultural Program Consultant at relocation firm Cartus Corporation. There, she helped design and coordinate cross-cultural programs for expatriates relocating to the Asia Pacific region. Melissa has also worked as a freelance journalist for Singapore-based online news platform Observer+, as well as an intern for PR agency Lion & Lamb Communications.

Melissa received a Bachelor of Arts in English Language and Literature with a minor in Linguistics from New York University.

She is fluent in English and Tagalog.

ADAM BADRAWI

Account Executive, New York

Adam joined Wachsman in October 2017. Adam graduated from the University of Edinburgh in 2016 with a Master of Arts in International Relations. As a student, Adam was the National Youth President of the United Nations Association: U.K., serving as a board trustee and overseeing the activities of more than 40 individual college branches. Adam interned at several law offices and at Jamestown Associates, a leading U.S. political consulting firm.

Following graduation, Adam moved to Berlin to train at LHBS, a consulting firm specializing in business, brand, and marketing innovation. Returning to the United States, Adam joined Pollie-winning media agency NJI Media, where he gained experience in the fields of digital communications, web development, user experience, and brand design. As a member of the strategy team, Adam supported client accounts and helped coordinate the production and development teams as the firm redesigned the websites of several international NGOs and D.C.-based advocacy groups.

ALLISON SIMON

Account Executive, New York

Allison joined Wachsman in December 2017 after earning her Bachelor of Science with honors from S.I. Newhouse School of Public Communications at Syracuse University, with a major in Public Relations and a minor in Information Management and Technology.

Allison interned at several companies including LRL Group, OpenSky, and Gotham Steel. During these internships, Allison supported the public relations strategy and execution for Sears and the Mercedes Benz Fashion Week.

LEXI WANGLER

Account Executive, New York

Lexi joined Wachsman in April 2019. Most recently, Lexi served as a Freelance Copywriter and Marketing Strategist for video analytics company Sixth Sky, where she created tailored content to meet a variety of communications objectives. Prior to her time at Sixth Sky, Lexi worked as a Junior Literary Agent and Foreign Rights Associate at Massie & McQuilkin Literary Agents.

Lexi received a Bachelor of Arts in English Writing from Loyola University New Orleans. She holds a dual Master of Fine Arts in Fiction and Writing for Children from The New School.

KIRSTYN MAHONEY

Account Coordinator, Dublin

Kirstyn joined Wachsman in November 2017. Kirstyn graduated summa cum laude from West Virginia University in 2015 with a master’s degree in Integrated Marketing Communications. During her studies, she worked full-time in finance within the wealth management and charity and endowment sectors.

Prior to joining Wachsman’s Dublin team, Kirstyn moved to Ireland to be a researcher at PSG, one of the largest PR agencies in Dublin, working across the consumer public relations teams.

MEAVE COSGROVE

Account Coordinator, Dublin

Meave joined Wachsman in February 2018 after working as a Content Reviewer with Accenture at Google, as a European Commission Blue Book Trainee in DG Communication, and as a Marketing and Events Coordinator with the Screen Directors Guild of Ireland.

Meave holds a Master of Arts joint honors degree in French and English Literature from the University of Edinburgh and a Master of Philosophy in European Studies from Trinity College, Dublin.

FIONA DWYER-MCNULTY

Account Coordinator, New York

Fiona joined Wachsman in July 2018. Previously, Fiona worked as a Public Affairs Intern at consulting firm SKDKnickerbocker, where she supported PR efforts for political and nonprofit campaigns. She also served as a Press Intern for the Manhattan District Attorney’s Office, where she fielded calls from news outlets and monitored media coverage.

Foina received a Bachelor of Arts in Political Science with a concentration in Gender Studies from Marist College.

 

LAURA FIELD

Account Coordinator, Dublin

Laura joined Wachsman in August 2018. Most recently, Laura worked as a Recruiting Coordinator for Google. She also worked as a British Council English Language Assistant at a university in Ambato, Ecuador.

Laura holds a Bachelor of Arts in Modern Languages from the University of Oxford.

ANDREW WAFER

Account Coordinator, Dublin

Andrew joined Wachsman in September 2018 as a PR Intern and was promoted to Account Coordinator in October 2018.

Andrew is currently on track to graduate with a Master of Arts in Environmental and Food Economics from the University of Milan, Italy. He received a Bachelor of Arts with honors in both Economics and Political Science from Trinity College, Dublin.

Andrew previously interned for Hume Brophy, a global communications agency.

NADHIRAH JAMIL

Account Coordinator, Singapore

Nadhirah joined Wachsman in September 2018. Previously, Nadhirah worked as a Marketing Executive for Cambridge University Press, where she assisted in the integrated marketing and communication efforts for academic publishing across nine Asian countries. Prior to her time at the publishing house, Nadhirah worked as an Account Executive for digital marketing agency Clickr Media.

Nadhirah received a Bachelor of Arts from the Royal Melbourne Institute of Technology in Professional Communications.

Nadhirah is fluent in English and Bahasa.

SAMANTHA KOH

Account Coordinator, Singapore

Samantha joined Wachsman in October 2018. Most recently, Samantha served as an Account Executive for recruitment advertising agency TMP Worldwide. She has also worked as a Research Analyst at Nielsen, where she delivered business insights for clients in the fast-moving consumer goods industry.

Samantha received a Bachelor of Arts in Media Studies and Public Relations from Murdoch University.

Samantha is fluent in English, Mandarin, and Cantonese.

JONATHAN KWOK

Account Coordinator, Singapore

Jonathan joined Wachsman in December 2018. Most recently, Jonathan served as a Junior Copywriter at PR agency The Idea Lab, where he helped create advertisements for brands such as Peugeot, Ford, Resorts World Sentosa, and Garuda Indonesia. Prior to that, he worked as an intern at Tribal Worldwide.

Jonathan received a Bachelor of Communications with distinction from Royal Melbourne Institute of Technology University.

He is fluent in English and Mandarin.

MATTHEW SULLIVAN

Senior Copywriter, New York

Matt joined Wachsman in March 2018. He previously served as Editorial Coordinator of the Association of Corporate Counsel, working as a primary contributor for the award-winning legal publication ACC Docket.

Matt specializes in research-based writing and has experience creating targeted content for editorials on a wide variety of blockchain, cryptocurrency, legal, and financial topics.

Matt graduated cum laude from Boston University in 2016 with a Bachelor of Science in Journalism and a minor in International Relations.

 

MATTHEW KEELEY

Senior Copywriter, New York

Matthew joined Wachsman in November 2018. He previously worked as a Literary Scout for Aram Fox, as well as an Assistant Editor at Thames & Hudson. Matthew specializes in long-form writing and copyediting, and has freelanced for both multinational corporations and higher education institutions.

Matthew received a Bachelor of Arts in History with a minor in Irish Studies from Boston College. He is also a graduate of Columbia School of Journalism’s prestigious Publishing Course.

TIFFANY TAN

Copywriter, Singapore

Tiffany joined Wachsman in December 2018. Most recently, she served as a Junior Copywriter at interactive marketing firm Tribal Worldwide. Prior to this, Tiffany worked as a Creative Intern for Havas Worldwide and J. Walter Thompson, where she focused on copywriting and art direction respectively.

Tiffany received a Bachelor of Arts in Design Communication with a focus in advertising from LASALLE College of the Arts. She also holds a Diploma in Visual Communication from Temasek Polytechnic.

She is fluent in English and Mandarin.