Before Crypto, After Crypto
Watch: On May 15, David Wachsman moderated a panel discussion entitled “Before Crypto, After Crypto” at Consensus 2018 in New York City. Panelists included Yoni Assia, Founder & CEO, eToro, Ted Livingston, CEO, Kik, and Slava Rubin, Founder, Indiegogo.
Today, Assia, Livingston, and Rubin, are successful blockchain executives and CEOs. However, eight or nine years ago, these entrepreneurs led traditional technology companies: eToro, a trading platform, Kik, a social platform, and Indiegogo, a peer-to-peer lender. As blockchain and cryptocurrencies began to make its mark on mainstream society, these three industry leaders realized they needed to remain ahead of an ever-changing curve.
While their businesses may differ, their path to embracing blockchain followed the same trajectory. They all caught on to the blockchain’s tremendous potential before the fold, and quickly came to understand that that this technology would not merely support their current business practices, but would also evolve to become a crucial differentiator between them and their competition. After careful planning and thoughtful consideration, each of these industry experts decided that this transition was worth pursuing, and advocated for the importance of blockchain technology with their internal teams.
The decision would culminate in countless successes for their businesses. For Kik, it gave them a new way to monetise their social platform without resorting to advertising. For eToro, it provided the trading platform with the opportunity to process half a trillion in investments in one year (thanks to the surge in cryptocurrency trades that have been on the up since 2017). In the case of Indiegogo, it allowed them to bring their peer-to-peer lending platform to scale, which massively benefited their users’ sourcing investment.
Along with a substantive discussion of their individual journeys to blockchain adoption, the panel also discussed some key blockchain trends including social trading, security tokens, and funding regulations. The panelists then shared their predictions on what factors will drive mass consumer adoption and how they expect enterprise businesses will embrace blockchain technology.
You can watch the full panel discussion here
Thanks to Yoni Assia, Ted Livingston, Slava Rubin, and the team at Coindesk.