Climbing the Ladder: 8 Tips from 8 PR Professionals

In our new “Climbing the Ladder” series, we interviewed eight Wachsman team members about how to find success in the world of public relations. 

As a company supporting some of the biggest and boldest projects in emerging tech, we at Wachsman are constantly thinking about how we can better represent our clients in an ever-changing landscape. Here are a few of the many things we’ve learned along the way:

1. Read to Stay Relevant

“It may sound self-explanatory, but it’s essential to keep current with news in your field. Even doing a quick scan of your Twitter feed every morning will keep you current and get your creative juices flowing. The more you read, the more you know, and the more “lightbulb moments” you’ll have.

Sandra Rodriguez, Account Supervisor, New York

2. Build Relationships with Reporters

“Public Relations is all about what you know and, most importantly, who you know. As brilliant as they are, emails can often fall through the cracks, so establishing strong contacts across different beats and publications is so important. Virtual interactions will never replace traditional media relations and the rapport you can build with reporters. Don’t underestimate the value of chatting to someone face-to-face — grab a coffee, go for lunch, or head to an after-work networking event and meet the people you’re pitching in person.”

Rebecca Maher, Senior Account Executive, Dublin

3. Create Your Own Opportunities

“What I’ve realized in my career thus far is that you have the power to create your opportunities. If things are at a standstill, you can propose your own creative ideas and flesh out your own proactive solutions.”

Caitlin Eckvahl, Account Executive, Remote

4. Be Concise

“If you can say something in fewer words, do so. Being concise is a skill that allows you to capture a journalist’s attention, which allows you to more effectively deliver your client’s message to a wider audience. We spend so much of our day writing, so learning how to stay concise is essential to keeping content engaging and succinct.”

Andrew Wafer, Account Coordinator, Dublin

5. Learn, learn, learn 

“In the world of emerging technology, it’s extremely important that you‘re able to think quickly on your feet. As such, I would recommend embracing any learning opportunity that you can get your hands on, and, if you do have a question, to reach out and ask for help. The best part about working across different verticals in the emerging tech space is that you get to learn from some of the most brilliant minds of today. There’s never a dull moment!”

Jonathan Kwok, Account Coordinator, Singapore

6. Invest in Project Management 

“Time management is everything in public relations. By remaining ahead of the game, you’re far more likely to grab a media opportunity or capitalize on a news moment before the rest of the industry. Try not to worry about messing with semantics and consider investing in project management tools to help you organize. I personally love Airtable.”

Lexi Wangler, Account Executive, New York

7. Your Team is Your Best Asset

“I’ve always found that the key to being successful in a fast-paced environment is being able to rely strongly on your colleagues. Having an expert team around you who can pick up the slack in times of need ensures that you are able to work your absolute hardest on the task at hand. We face rapid changes every day, and teamwork allows us to ensure success every time.”

Emily Kielthy, Senior Account Executive, Dublin

8. Persistence is Key

“A good PR professional doesn’t just stumble upon success. Every triumph is paired with its fair share of hardship, rejection, and struggle, both on the media and client side. However, the difference between an excellent PR professional and their peers is the persistence they choose to meet those struggles with. My advice is to stay determined, work hard, and meet each challenge with positivity. With time and persistence, you’ll be well on your way to succeeding in PR.”

Fiona Dwyer-Mcnulty, Account Coordinator (PR and Events), New York