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How did you become interested in Blockchain? At my last company, one of the Event Designers randomly sparked a conversation about Bitcoin & “the blockchain” which neither I, nor the majority of the agency knew anything about. Safe to say, that’s where I got my first Bitcoin 101 lesson. Two weeks later I had an...
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The Oxford English Dictionary, begun in the 1880s but first published in its entirety in 1928, remains the definitive record of the English language. That being the case, many in the blockchain community were thrilled to see that the OED now maintains an entry for a “satoshi,” the smallest possible fraction of a bitcoin. Anyone...
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Scan, swipe, tap. The slight, subtle movements are an everyday sight along the streets of one of the world’s leading tech hubs. In China, nearly 90 percent of all transactions with an estimated value of US$5.5 trillion are now facilitated by smartphones. From wet markets to alms, the rise of QR-code-enabled payments has enabled individuals...
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Startup founders unfamiliar with the world of marketing and public relations may not have heard of “paid,” “earned,” and “owned” media. If the founders don’t come from a media or journalistic background, they may never have given the matter a second’s thought. Yet if they wish for their firms to grow and succeed, they must...
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How did you become interested in Blockchain? A really close friend of mine started working on a healthcare-related project at ConsenSys in early 2018, and her enthusiasm, coming off the bull run of 2017, was very infectious. I was especially struck by the need for such complicated ideas to be translated in an accessible way,...
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Today’s tech and social media giants make billions of dollars every year, but time and again we’ve seen that they are as irresponsible with our data as they are responsible with their money. Cambridge Analytica remains the highest profile example of big tech negligence, but every week seems to bring new reports of malfeasance. Privacy...
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Blockchain, cryptocurrency, and digital asset enthusiasts and professionals are passionate about spreading their news and sharing their beliefs. Whether they’re bitcoin maximalists, altcoin miners, tokenization experts, or distributed app builders, they want to educate, inform, and persuade. Sometimes, they inspire new people to engage with our growing industry, but other times they scare off their...
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In our monthly “Wachsman Employee Spotlight” series, we aim to highlight one member of our global team to provide you an inside look into the Wachsman family. This week, we’ve chosen Layla Tabatabaie, Account Supervisor and Crisis Manager in the New York City office. Below, we ask Layla a few “getting to know you” questions...
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There are few emerging technology clichés more familiar than the claim that a single month in blockchain and cryptocurrency corresponds to a year in most other industries. While this proposition is overused, there’s truth in it, as the first several months of 2019 gave proven time and time again. If the last five months of...
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These past two months, the Wachsman offices in New York and Dublin have benefited from the enthusiasm, diligence, and adaptability of the five interns who have worked as junior members of the PR teams. For a whole quarter, they’ve helped our expert PR teams assist our demanding clients. At Wachsman, we know that a good...
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