Lucinda Bell

Account Supervisor, New York

Lucinda is an Account Supervisor at Wachsman.

Lucinda’s specialties are crisis communication, copywriting, social media management, and campaign strategy.

With a background in corporate communications, Lucinda has worked with clients ranging from global financial services giants to fintech startups to help build brands in crowded markets, shape strategic narratives, and mitigate reputational risk.

Originally from Australia, Lucinda began her career at a boutique corporate public relations firm, before joining the Sydney office of international communications consultancy Hill+Knowlton. She then led the corporate team for an Australian-based agency and held a communications role within a government department before making the move to New York City in September 2017.

Lucinda holds a Master of International Law and International Relations, and a Bachelor of Media in Public Relations and Advertising from the University of New South Wales. She is particularly interested in the potential for blockchain to increase financial inclusion.