The world’s largest blockchain-focused public relations agency, Wachsman has helped more than sixty groundbreaking organizations in the financial technology sector achieve recognition and acclaim. From global bitcoin exchanges, to blockchain not-for-profits, to novel social media platforms and beyond, Wachsman represents a vast array of new world innovators bringing niche solutions to a growing, global audience. With relentless focus, Wachsman does what it takes to plan and execute winning strategies, striving to help every partner achieve their goals.
Dash, or Digital Cash, is a cryptocurrency considered the superior alternative to bitcoin.
Founded in early 2014 under a different name, Dash hired Wachsman in July 2016.
Wachsman was brought in to provide exposure to Dash’s growing record of accomplishment and capacity, educating media and the public on a unique governance system and a self-funded treasury that would finance further development of the coin. After determining a long-term strategy, Wachsman was able to dramatically increase the attention paid to organizational developments, technology advancements, and partnership deals.
Long-term partners with Wachsman, Dash has since become one of the world’s most valuable cryptocurrencies, and its stellar model and organization have become broadly recognized as best-in-class.
Kik, one of the world’s most popular social networks, hired Wachsman in May 2017 in anticipation of an extraordinary announcement. In an historic moment for the blockchain industry, at Token Summit on May 25 Kik CEO Ted Livingston revealed Kin, an Ethereum-based token which will be the core of a new ecosystem for digital goods and services. Wachsman is proud to support Kik through its upcoming token offering.
Founded in August 2013, Bitcoin Suisse AG (BTCSAG) is a regulated Swiss financial intermediary, service provider and asset manager, which focuses on crypto-assets. BTCSAG provides financial services – including brokerage, trading, ICO-services and asset management and consulting solutions – based on crypto-assets and blockchain technologies.
In July 2017, Wachsman assisted Bitcoin Suisse in securing global top-tier media coverage for its cooperation with Falcon Private Bank who became the first Swiss bank to offer Bitcoin and crypto-asset management to clients. Bitcoin Suisse AG provides the underlying infrastructure and support for this new product offering, and acts as the AML-regulated broker of Falcon Private Bank.
Founded in January 2017, Crypto Valley Association (CVA) is an independent, not-for-profit association established to take full advantage of Switzerland’s strengths to build the world’s leading blockchain and cryptographic ecosystem, working with government to foster the development of pioneering digital technologies in Switzerland and internationally. With a number of leading companies and startups as members, including ConsenSys, UBS, PwC, Thomson Reuters, and Luxoft, the association’s mission is to shape an open, free, and prosperous financial services industry of the future.
Wachsman started working with CVA in March 2017 in order to successfully launch the Association to global media and continually increase the awareness of the association amongst both financial services institutions and blockchain and cryptocurrency startups. Crypto Valley’s launch attracted the attention of trade journalists and global top-tier reporters, with Wachsman securing significant coverage worldwide.
ICONOMI, a technology company focusing on the blockchain and cryptocurrency industry, hired Wachsman in September 2016. Six days before their month-long crowdsale was set to conclude, ICONOMI asked Wachsman to assist them in a mission to educate potential investors and partners on their novel approach and to introduce their select team to the world.
With only hours to spare, Wachsman worked hand-in-hand with ICONOMI leadership, together generating substantially more media interest in a revolutionary project, dramatically improving the quality of detail and attention from mainstream and trade press. By the time the crowdsale had concluded, ICONOMI had approximately doubled the moneys invested to more than $10.5 million in fiat and digital currencies combined. At the time, ICONOMI had completed the 10th largest crowdsale of any type in history.
Subsequently, Wachsman has become close partners with ICONOMI, helping shape the messaging behind platforms that will broadly benefit the digital currency ecosystem and while bridging the gap between investors from every corner.
Lisk hired Wachsman for their public relations needs in September 2016, a time when significant technical developments were being completed by the Lisk team.
Wachsman continues to announce their development milestones to press while building the reputation of Lisk Business Lead, Max Kordek by securing expert commentary opportunities on current news topics in mainstream media. In December 2016, Lisk made their biggest announcement to date, the formation of the Lisk Foundation, a not-for-profit based in Zug, Switzerland. The launch achieved mass attraction from global top-tier media covering the story, with great things in store for release throughout the remainder of 2017.
CoinDesk is the leading digital media, events, and information services company for the digital asset and blockchain technology community. CoinDesk hosts the annual Consensus Summit, the largest blockchain technology gathering in the world, and Consensus: Invest, an event designed to showcase the rise, potential and challenges of the digital asset class to wealth managers across the globe.
CoinDesk approached Wachsman to drive awareness of Consensus Invest, scheduled for November in New York City, as well as proliferate company announcements to business, financial technology and trade press. Wachsman generated widespread coverage of CoinDesk’s State of Blockchain Report, which contained eye-opening facts, figures, and research on digital assets, blockchain adoption, real world use cases, public sentiment, regulation, and Initial Coin Offerings. Wachsman secured top-tier interviews for Director of Research Nolan Bauerle, and encouraged reporters to cite the company’s Bitcoin Price Index and ICO Tracker as the most accurate, reliable industry resources. Wachsman gained a continual stream of press for Q3 company announcements, including former WSJ reporter Michael J. Casey’s move to CoinDesk as Chairman of The Board of Advisors and Marc Hochstein’s move from American Banker to CoinDesk Managing Editor.
Steemit, a groundbreaking decentralized social media network, hired Wachsman one month before their public launch in May 2016. Through the use of an advanced, application-specific blockchain, Steemit found a way to improve social media with revolutionary distributed ledger technology.
Bloggers, artists, photographers, reporters could simply upload original content on Steemit.com, and the community would vote on its popularity; the more popular it is, the more digital currency the author could earn. Leveraging a novel concept complicated the integration of sophisticated technologies, Wachsman helped Steemit receive a consistent stream of influential media placements, receiving globally recognized press online and television appearances nationally and locally. Within a year’s time, Steemit has grown from an innovative beta with a cult following to one of the fastest-growing social media sites on the internet.
INS is a scalable decentralized blockchain-based platform that enables consumers to buy groceries directly from manufacturers at lower prices, with convenience. Aiming to disrupt the $8.5 trillion global grocery market, INS Ecosystem connects manufacturers directly with consumers with an aim to overcome retailer domination. The INS concept is validated by consumer interest and received strong support from manufacturers. INS Consumer Ecosystem has received interest from a number of large manufacturers such as Valio, Mars, FrieslandCampina, and Reckitt Benckiser who are looking at the option of joining the ecosystem in the future.
All manufacturers will be able to list and sell products directly to consumers, gain customer feedback and reward loyal customers. Smart contracts power loyalty programs, and blockchain makes the supply chain more efficient and trims costs. The INS token serves as a method to power direct manufacturer to consumer loyalty programs and can be used as a means of payment.
In October 2017, Wachsman started working with INS Ecosystem ahead of their token sale in December, in order to increase industry awareness of the platform, enhance the media presence of its founders and garner the attention of potential partners and participants.
Built on Ethereum, Aragon is the first management tool developed specifically to disintermediate the creation and maintenance of companies all around the world. Headquartered in Barcelona, Aragon was co-founded by two recognised tech prodigies, Luis Cuende and Jorge Izquierdo. Cuende has been featured on Forbes’ 30 Under 30 list, is a MIT TR35, and most recently, co-founded Stampery, a blockchain data certification startup backed by renowned venture capital firm Draper Associates. At the age of 15, Cuende’s partner Jorge Izquierdo was awarded a WWDC scholarship by Apple as one of the most promising young app developers. One year later, Izquierdo reached number 2 in the Spanish App Store charts with Showy.
In April 2017, Wachsman started working with Aragon ahead of their month-long token sale, in order to increase industry awareness of the platform, enhance the media presence of its Founders and garner the attention of potential investors. Within 15 minutes, Aragon’s token sale raised the equivalent of $25 million USD, securing media coverage in mainstream and trade publications all over the world. Subsequently, Wachsman has become close partners with Aragon and continues to enhance their already superb reputation.
In the News
Nucleus is the world’s first blockchain-based contactless identity management system and retail loyalty program powered by cryptocurrency. Nucleus’ customer identification platform empowers brick-and-mortar retailers to identify in real time customers who walk into a store and to ping them with customized retail offers. By leveraging its nCash cryptocurrency tokens, Nucleus empowers individual customers to directly control and monetize their own data.
Founded by a former NHL player and Canadian military veteran-turned blockchain lawyer, Polymath is a young fintech company aiming to do for securities what Ethereum did for application tokens. Powered by blockchain and smart contract technology, Polymath enables digital tokens to represent shares in traditional financial assets like private equity, stocks, debentures, commodities, VC funds, real estate, royalties, and insurance – assets that function far better as tokens. It’s a launch pad for companies who want to tokenize securities, where Polymath automates the legal and technical functions for them.
On recommendation, Polymath sought the services of Wachsman to generate media attention surrounding their Fall launch. This included a feature article on Bloomberg, several top tier expert commentary appearances, and a speaking opportunity for CEO Trevor Koverko at the Forbes 30 Under 30 Summit. Polymath gained global recognition in quick time, and the press continued with the announcement of Polymaths stacked advisory board, its first token issuers and company’s revolutionary ‘Github for lawyers’ program.
Headquartered in London, TokenCard is a smart contract powered debit card enabling users to spend cryptocurrencies, most specifically ERC20 tokens, on everyday transactions in a way which is easy, frictionless and more intuitive than current solutions. Co-founded by Mel Gelderman and David Hoggard in 2016 TokenCard is set to be usable at payment terminals and ATMs around the world. In May 2017, TokenCard successfully raised over $12.7 million USD in their tokensale, marking one of the largest ICO raises for 2017.
Starting in June 2017, Wachsman has assisted TokenCard in securing international blockchain and cryptocurrency coverage for its impending MVP launch by the end of the year to earn positive media placements that will increase TokenCard’s legitimacy and reputation while also driving partnership and sales opportunities.
LOOMIA is a technology company focused on engineering innovative technology that delivers comfort, safety, and confidence to the human experience by adding intelligence to everyday objects. In a world in which personal data has become a precious commodity sold behind closed doors by large corporations, the LOOMIA Tile gives individuals the right to own their own data, along with the freedom to choose how to share or sell it. LOOMIA has partnered with Google, designer Zac Posen and Jullianna Bass, and outdoor retailer L.L. Bean. In addition, the LOOMIA Tile’s unique ability to associate an individual’s physical identity, contained in their biometrics and habits to their digital identity, contained in their online profiles and activities, presents an interesting starting point for a wide range of third-party integrations, which could use LOOMIA technology to verify identity and facilitate secure payments passively and seamlessly, with no manual interaction and interface. For more, visit www.loomia.co.
Kochava offers a unique, holistic and unbiased analytics platform to plan, target, measure and optimize media spend. The Kochava platform for mobile and connected devices combines potent features and global coverage with thousands of network and publisher integrations, allowing advertisers to target audiences and measure campaign performance with precision. Real-time customizable visualizations give users fluid access to a full spectrum of data points, providing robust segmentation capabilities and real-time actionability. Yielding the most powerful tools in the ecosystem, Kochava is chosen by brands across industry verticals to measure the largest and most sophisticated ad campaigns.
Using standardized Fintech solutions, BankEx, the decentralized Bank-as-a-Service exchange, aims to bridge the gap between the emerging blockchain sector and traditional finance. Deploying smart contracts and enabling tokenization, the platform powers off-balance sheet crowdfunding, chain finance, and leverages external infrastructure, creating an efficient and time effective product. The BankEx team consists of ex- banking professionals with significant industry experience and expertise. Igor Khmel, CEO, is a graduate of Stanford, who has worked for several large and prestigious financial services companies such as McKinsey, Deloitte, Citadel hedge fund, with significant exposure to fintech, building a number of startups in California and establishing Sberbank Lab, a fintech laboratory at the largest bank in Eastern Europe
In August 2017, Wachsman started working with BankEx ahead of their Token Generation Event (TGE), in order to increase industry awareness of the platform, enhance the media presence of its CEO and garner the attention of potential investors.
Headquartered in Singapore, Indorse, the decentralized professional network which aims to build a social network where the user is in charge of their own data, rather than a third party, incentivizes professionals verifying and endorsing the skill sets of peers.
Founded in 2017 by David Moskowitz and Gaurang Torvekar, Indorse envisions a serverless, decentralized future, where the users will build their profiles and profit from their reputation and from sharing their skills and activities on the platform via reward tokens.
Starting in August 2017, Wachsman supported Indorse in driving participant attention to the project and its token sale through consistent and significant global media coverage.
Founded in 2013, CharityStars the leading online fundraising auction platform for the non-profit sector. Leveraging on the power of celebrity, technology and the media, CharityStars’ vision is to help charities transition to digital fundraising.
CharityStars specializes by auctioning unique celebrity experiences and rare collectibles. Operating in a growing global giving market worth $15 billion USD in the United States alone, CharityStars has offices in Milan, London and Los Angeles, operating in three different markets.
To date, CharityStars has raised over $10 million USD in funds, supporting 450 charities including Unicef, Save the Children and WWF. CharityStars has worked with over 1,000 celebrities and brand partners such as Cristiano Ronaldo, Valentino Rossi, Andy Murray, James Blunt, Vivienne Westwood, Vanity Fair and Redbull.
In 2017, CharityStars created and backed AidCoin, an ERC20 utility token that allows people to donate to charities while easily tracking their donations on a public ledger. AidCoin also allows charities to integrate a donation button on their website that enables the acceptance of cryptocurrencies for their fundraising campaigns.
Founded in 2016 by Angel Versetti and Dr Stefan Meyer, Ambrosus is the world’s first publicly verifiable and community-driven system to assure the quality, safety, and origins of essential products, such as medicine, food, and commodities. Combining high-tech sensors, blockchain technology, and smart contracts, Ambrosus brings transparency to the supply chain, aiming to overcome the current deficiencies and challenges of current global food and pharmaceutical markets.
Officially endorsed by EIT Food and SQS (Swiss Quality and Safety Association), Ambrosus boasts the support of significant global bodies and associations including the United Nations, EPFL, the Crypto Valley Association, and financial backing from the Government of the Canton of Vaud, Switzerland.
In July 2017, Wachsman started working with Ambrosus in order to successfully increase the coverage of Ambrosus amongst global media, enhance brand awareness, and drive token sales. As a result, Ambrosus has secured international media coverage across multiple mainstream and trade publications.
PROPS is a decentralized ecosystem of video applications. Leveraging an active community of millions currently transacting in a digital currency, PROPS creates a new, blockchain-powered model for digital media networks. Governed by a non-profit foundation, PROPS is built on the mission of creating a decentralized model for digital media that uses blockchain technology to fairly reward the contributors that power the network– developers, content creators and other contributing users. PROPS will be hosted on the Ethereum blockchain and serve as the base utility token or applications within the ecosystem, granting users access to features and content, ability to promote content and signal status within the community, among other uses. Third-party application developers, content creators, publishers and end users will be incentivized to participate in the Ecosystem by earning PROPS.
StormX, Inc. is the creator of Storm Play (formerly known as BitMaker), and Storm Market, with gamified micro-tasks, where people can earn STORM tokens anywhere, at anytime, from any device. With over 1.2 million downloads, over 300K monthly active users across 187 countries, StormX is expanding based on demand. Current gamified micro-tasks include trying out different products and services, like Hulu, Dollar Shave Club and Final Fantasy. As Storm Market expands, the focus is adding new category of gamified micro-tasks (Storm Gigs) in Machine Learning and QA Testing. The vision expands beyond enabling micro-earning opportunities to creating a gamified path for people globally to advance in life with a whole new way of job advancement. For more information, visit stormtoken.com.
Based in Munich, Etherisc is an insurtech startup with a mission to “reinvent insurance” by building a platform and an open protocol for decentralized insurance applications. The goal is to enable data scientists, actuaries, and entrepreneurs to design, build and bring to market insurance and risk transfer products that are transparent, open source, and provably fair. The company’s first application—Flight Delay—automates the process of getting an insurance payout in case a flight is canceled or delayed. For more, visit etherisc.com
Global Blockchain Technologies Corp. is a company that provides investors access to a basket
of holdings within the blockchain space, managed by a team of industry pioneers and early
adopters of all major cryptocurrencies. GBT is focused on streamlining the current arduous,
lengthy and complicated process that interested investors need to undergo in order to gain
exposure to the cryptocurrency space with a view to becoming the first vertically integrated
originator and manager of top tier blockchains and digital currencies. GBT is listed on the TSX
Venture Exchange and its common shares trade under the ticker symbol “BLOC”. Other
information relating to GBT is available on SEDAR at www.sedar.com as well as on the
Company’s website at http://www.globalblockchain.io/.
Datawallet is headquartered in San Francisco, California. Datawallet empowers developers to leverage a completely new data universe to build the most advanced applications ever. And it provides companies with insights that will boost their operations on a never before seen scale. They believe that data should be owned and controlled by the people who create it — the users. That’s why they built the Datawallet, a blockchain powered data exchange that puts people in charge of their data and empowers developers to bring to live the next generation of world-class applications.
Mosaic is the leading and most trusted cryptoasset data platform for rigorous and accurate research, market information, and community discussion. Mosaic is one part research ecosystem, one part social network and one part data platform. Mosaic’s user-friendly platform, built on a trusted blockchain network, provides data from verified contributors who are intensely vetted through KYC process and other processes of information. Verified contributors post research and data on the cryptocurrency industry, and users can access the information by spending Mosaic’s token (MZX), which also rewards the quantity and quality of contributors. Mosaic’s data feeds, portfolio-tracking software, and community engagement features are powered by Mosaic’s specific market intelligence protocol. Mosaic’s team consists of Co-Founder and CEO Dr. Garrick Hileman, who is one of the world’s most-cited researchers of cryptocurrencies and distributed ledger technologies, and Alex Bradford, Co-Founder and Chairman, a veteran technology investor and entrepreneur who has founded Voyager Global Advisors, Voyager Global Capital Partners and BIG, a group of e-commerce companies
Sweetbridge sponsors the development of blockchain-based economic protocols and applications to transform high-friction global supply chains into Liquid Value Networks. The Swiss-based non-profit foundation is gathering interested industry technologists, blockchain projects and open-source contributors from around the world to form a blockchain alliance. The shared goal is to transform brittle, industrial-era commerce through decentralized industry ecosystems that create a faster, fairer value exchange, unleash working capital, better utilize resources and optimize talent for the benefit of all participants.
Coinsource, the world’s largest bitcoin ATM network, was founded in late 2014 by co-founders in Texas and California.
With only three Bitcoin ATMs at the time, Coinsource hired Wachsman in late 2015 to help enhance demand for their existing machines.
Following a persistent public relations strategy, and accelerated by a close partnership together, within a year Coinsource became by more than 2X the largest bitcoin ATM network in the world.
Through a comprehensive, targeted campaign, Coinsource has attracted the attention of trade journalists, high level reporters and broadcasters. With consistent and positive press, through online and print publications, and often on television, Coinsource has secured its place alongside the most essential brands in the digital currency industry.
The inaugural Token Summit was a one-day event exploring the rise, evolution, and regulation surrounding blockchain-based digital assets, also knows as tokens. The New York City event hosted forty speakers, fifteen sessions and attendees from forty-four different countries. It was held at Paulson Auditorium at NYU Tisch Hall.
Wachsman teamed up with Token Summit in mid-March 2017 to help the organizer, William Mougayar, prepare for the event. Wachsman assisted in the planning, sponsorship packaging, planning and execution of the event, ensuring optimal media coverage for blockchain royalty. The event was a colossal success, receiving massive coverage from media globally.
Founded in 2015, Plynk is Europe’s first money messaging app offering instant person-to-person payments. Headquartered in Dublin, Plynk was co-founded by Charles Dowd and Clive Foley to remove the complexities and awkwardness of money transfers amongst family and friends, making it fun, fast and free. Linked to users’ social networks, Plynk users can send money as a message to a single contact or in group chats instantly and with no fees. Once an account is created, users receive a payment account with a dedicated IBAN and virtual Mastercard for online payments.
In May 2017, Wachsman started working with Plynk in order to announce their significant Series A raise of €25 million and increase awareness of the app amongst their target market across Europe and worldwide. As a result, Plynk has secured international media coverage across multiple mainstream and trade publications.
SONM (Supercomputer Organized by Network Mining) is a decentralized worldwide fog supercomputer for general purpose computing from site hosting to scientific calculations. SONM company is an effective way to solve a worldwide problem – creating a multi-purpose decentralized computational power market. Unlike widespread centralized cloud services, the SONM project implements a fog computing structure – a decentralized pool of devices, all of which are connected to the Internet.
IOHK, the world’s leading blockchain architects, approached Wachsman after two years of operating under the radar researching and developing peer-to-peer technologies to revolutionize financial services.
Headquartered in Hong Kong, IOHK partnered with Wachsman in January 2017 to launch onto the scene as global leaders in the advanced field of blockchain development, expecting to immediately make their mark. Together with IOHK’s leadership, Wachsman PR developed a comprehensive strategy to successfully build IOHK’s brand and generate continuous positive perception from media.
Wachsman was able to successfully introduce IOHK to the world with a bang, securing interviews, byline articles and placements in global mainstream and trade press, helping to strengthen the company’s reputation of being at the cutting of blockchain innovation. With new research centers opening in every corner, Wachsman has secured interviews and media placements for IOHK in many of the most influential publications around the world, setting the stage for great things to come.
Headquartered in New York City, Agentic Group is a global membership-based consortium of Blockchain, Digital Currency and related companies providing education, consulting and development services for businesses, governments and nonprofits.
Beginning in April 2016, Wachsman has worked with Agentic Group in order to increase industry awareness of the consortium, enhance the media presence of its Founder, Rik Willard, attract new members, and promote the Group’s global events.
Over the course of the year, Wachsman successfully established industry awareness of the Agentic Group, introduced industry-leading board members, and helped positioned Agentic Group as a fixture in the blockchain and cryptocurrency industry.
Founded in 2013, BitGive is the world’s first Bitcoin 501c(3) nonprofit organization recognized by the US government. Based in San Francisco, BitGive is spearheading transparency in the philanthropy sector with its latest innovation, GiveTrack, a platform which uses blockchain technology to track and trace each charitable donation. Starting in September 2016, Wachsman guided BitGive in successfully unveiling their biggest product feature to date; GiveTrack. To launch the platform, Wachsman secured founder Connie Gallippi a platform to speak at an important stage in the Blockchain and Cryptocurrency space, to announce the novel launch. Simultaneously, the announcement generated significant coverage in critical publications including philanthropic, crypto and mainstream press.
Node40 is a blockchain infrastructure and services provider based in Albany, NY. Starting in September 2016, Wachsman PR has helped Node40 establish a brand beyond the Dash cryptocurrency ecosystem, developing an audience and reputation for superior expertise in mainstream media.
As the premier provider of masternode hosting solutions for Dash, one of the world’s most valuable cryptocurrencies, Node40 charged WPR with educating potential customers and developing a strategy to broadly announce Node40 Balance, the first-ever accurate tax solution for digital currencies, which premiered in March 2017 to great acclaim.
Oliver Bussmann is a globally recognized technology thought leader and driver of large-scale transformation at multinational organizations. As the Founder and Managing Partner of Bussmann Advisory, he advises enterprises, top-tier consultancies, and financial services companies looking to stay ahead of the digital disruption curve. Prior to founding the firm, Oliver served as Global Chief Information Officer for UBS and SAP, CIO for North America & Mexico at Allianz, and held executive positions at Deutsche Bank and IBM.
Wachsman PR was honored to work with Oliver Bussmann in early 2017, facilitating opportunities in important print, online and broadcast media.
TOKEN2049 is the premier event for decision makers in the global crypto ecosystem to connect, exchange ideas, and shape the industry. Attendees will learn about the future of the token-based economy and the possible impacts on industry and society while being the first to know about market-moving news, partnerships, and product launches. TOKEN2049 is an unrivalled global meeting place for like-minded entrepreneurs, industry insiders, investors, and those interested in how the token economy will transform their businesses and lives.
Cofound.it, a platform for nurturing and incubating the world’s most innovative digital currency startups, engaged Wachsman as a global launch partner ahead of its public spin off from ICONOMI, another client of the agency. Cofound.it needed to introduce its distributed platform and innovative crowdsale mechanism called Priority Pass to the crypto world and drum up significant interest and support ahead of its crowdsale. Following a string of press that firmly positioned the company as the premier co-founding platform for crowdsale projects Cofound.it became the thirteenth largest crowdsale in history and the first-ever to sell out completely in a pre-sale.
Wachsman is also an advisor to all projects that are selected to participate in Cofound.it’s crowdsale program. Its first projects, crowd sentiment data platform Santiment, stable fiat currency-backed token X8currency, and Musiconomi, an expansion on the platform built by the Musicoin Project, will all launch in Summer 2017 with Wachsman.
Wachsman started working with ID2020, a public-private partnership dedicated to providing the global population access to an officially recognized identity, several weeks before the second annual “Platform for Change” Summit at the United Nations. Working in tandem with PwC, Accenture and Microsoft, Wachsman took the lead in preparing press releases and media alerts as well as inviting media to and conducting full media engagement at the June 19 event in New York.
Wachsman strategized and led the collaboration of the overarching messaging on behalf of ID2020, which aims to bring new solutions, including examining technology like blockchain and biometrics, to address the global identity problem currently affecting 1.1 billion people around the world.
The event drew several members of trade and top tier press to witness presentations and panels from senior figures in business, tech and government. During the event, it was announced that the ID2020 Alliance was supported by a $1 million USD grant from Accenture and $275,000 grant from The Rockefeller Foundation. On the same day, to great acclaim Microsoft and Accenture demoed a software prototype combining biometrics with blockchain technology to enable user-owned identification.
CakeCodes is the parent company of BitMaker, a Seattle-based Android app that incentivises users to engage with mobile products through advanced gamification and free Bitcoin and Ethereum rewards.
In April 2017, Wachsman began working with CakeCodes to launch Bitmaker 2.0. The innovative nature of BitMaker, and CakeCodes’ unique management background is highlighted to build brand awareness in key markets. Wachsman has been able to capitalize on these characteristics to secure a series of media placements, interviews and opportunities across a variety of publications.
Wachsman has positioned CakeCodes CEO Simon Yu as an expert in the bitcoin sector, allowing for commentary, and further media coverage in this growing space.
CakeCodes was the recipient of the Coin Agenda 2016 award for Best Startup and was named a Rising Star.
Founded in 2017 by Marco Abele, former Chief Digital Officer of Credit Suisse, TENDis a blockchain-powered platform for life-enriching investments. Tokenizing luxury-assets, TEND aims to enable a new paradigm of shared ownership, uniquely allowing customers to experience these assets, as well as profit from their appreciation.
Offering a full-service, concierge-like experience, the platform is carefully designed to both protect and service the assets while, by utilizing blockchain technology, provide a transparent, trustworthy, and secure basis for investment.
In October 2017, Wachsman started working with TEND to announce the official launch of the company and its services, and has since engaged in the promotion of TEND to media globally, developing and increasing brand awareness across their key target markets, both in Europe and worldwide. As a result, TEND has secured international media coverage across multiple mainstream and trade publications.
Leverj, the decentralized trading platform for cryptocurrency derivatives, partnered with Wachsman in September 2017 to help with media relations in preparation for its public launch. Wachsman developed a comprehensive public relations campaign to attract interest from media, partners, and investors. This campaign has honed in on Leverj’s mission of solving a critical problem in the cryptocurrency space and focused on enhancing the reputation of CEO Bharath Rao, a veteran of the financial industry. As a result, Leverj has garnered significant press coverage in both top-tier and blockchain trade publications.
GECKO Governance has developed the world’s first RegTech governance solution for financial services compliance and has worked with the leading blockchain technologies. Founded in 2014, the company has offices in Dundalk, Ireland, New York and Sydney, allowing it to provide oversight of all compliance tasks, as well as an independent audit trail for regulators in real time. Winner of the 2016 Seedcorn Competition, the company also placed 10th among the RegTech 100 in 2017. GECKO Governance is a Founding Member of the International RegTech Association (IRTA) For more information visit www.geckogovernance.com.
Kowala has created kUSD, the worlds first autonomously stabilized cryptocurrency with the fastest, most efficient blockchain ever. This next-generation cryptocurrency has the ability to change the way we exchange as a reliable one-to- one alternative for fiat money. Using the Kowala protocol, kUSD uses advanced stability algorithms to ensure that it remains pegged to the value of the U.S. dollar.
Atonomi is the creator of the Atonomi Network, which will offer blockchain-based security protocol for the Internet of Things. The Atonomi Network will provide a secure and immutable blockchain-based identity and reputation service for IoT devices, and securely store device-to-device transactions into an irreversible ledger of things. Atonomi’s parent company, CENTRI Technology, is the creator of IoTAS – Internet of Things Advanced Security. For more, visit atonomi.io
Job.com is a blockchain-based job matching platform taking on the $638B global recruiting industry. With a mission of igniting the ‘Recruitment 3.0’ movement, Job.com allows companies and jobseekers to connect directly without the intervention of a recruiter as a middleman. Job.com offers a cheaper, streamlined approach for companies of all sizes to more efficiently find, place, and reward new employees without commission fees, while providing jobseekers a more secure way of finding a job with the opportunity to be rewarded with a 5% signing bonus. Learn more at www.job.com
Bodhi is a decentralized prediction market platform initially focusing on the Chinese market. Built on the Qtum blockchain, Bodhi allows users to create and trade on the outcome of finance, sports, politics, and any other global events. Bodhi’s mission is to build a credible, autonomous, and scalable prediction market that promotes the application of prediction market at a global scale to enhance the effectiveness of decision-making process. It is powered by the Bodhi digital token (BOT), which is currently listed on Gate.io, EXX, Lbank, BigOne and Allcoin.
A subsidiary of the Gibraltar Stock Exchange (GSX), the Gibraltar Blockchain Exchange (GBX) aims to be the world’s first licensed and regulated token sale platform and digital asset exchange that is operated by a European Union (EU) regulated stock exchange.
The GBX is expected to be a global listing and token sales springboard for utility tokens that have satisfied a strict due diligence and admissions process as well as a high-quality digital asset exchange, setting a higher standard for token issuance and trading within the cryptocurrency market.
In January 2018, Wachsman started working with the GBX to announce the official launch of the company’s public token sale event, and has since engaged in the promotion of the GBX to media globally, developing and increasing brand awareness within the global marketplace. As a result, the GBX has secured international media coverage across multiple mainstream and trade publications.
Enigma is creating a decentralized data marketplace protocol to revolutionize the way data is
shared, aggregated and monetized. Enigma seeks to enable the scalability of blockchains by
providing a complementary off-chain data network, where larger quantities of information can
be securely shared and processed without incurring severe on-chain costs. Enigma’s first
product to be built on the Enigma protocol is Catalyst, which connects crypto traders and
investors with the data critical to creating their edge in the crypto markets and provides them
with backtesting, research, and execution tools. Enigma’s goal is to build protocols and
products that revolutionize data sharing in the same way Bitcoin has revolutionized payments.
For more information on Enigma, please visit https://www.enigma.co/
Brave New Coin is a data and research company focused on the Blockchain and Cryptographic Assets industry. Founded in 2014, the Brave New Coin mission has always been to deliver the most accurate, accessible, and comprehensive blockchain data solutions, in ways that anticipate and respond to the needs of an evolving market. Brave New Coin is committed to providing the type of trusted information, technical analysis, and research the sector needs to develop. For more information, please visit www.bravenewcoin.com.
Founded in 2017 by Henri Pihkala, Nikke Nylund, and Risto Karjalainen. Streamr, the technology stack for real-time data, aims to tokenize the value in data by enabling a new way for machines and people to trade it on a decentralized P2P network. Currently, valuable data an individual produces is at the mercy of large corporations, with the Streamr network, the data belongs to the individual and can be utilized and sold as one wishes, traveling through a decentralised peer-to-peer network controlled by knowone and incentivised by the DATAcoin Token.
Streamr offers scalable, low-latency, and untamperable data delivery and persistence in an effort to overcome the limitations of traditional centralized real-time data platforms. Streamr proposes to create a marketplace that allows IoT providers to monetize their live data and create a greater incentive for interconnectedness and participation. The system hosts a development environment designed to facilitate easy creation of IoT applications.
Wachsman supported Streamr by driving participant attention to the Streamr token sale, which launched on October 6th 2017, and raised over 30 million CHF.
tZERO, the blockchain subsidiary of major e-retailer Overstock, opened its Initial Coin Offering to accredited investors on December 18, 2017 alongside industry partners Alchemist and SaftLaunch. The global $250 million USD ICO received overwhelming interest immediately, with commitments of $100 million USD received in the first 12 hours. The tZERO security token will be issued as a security. The features of the tZERO security token are those of a preferred equity security, including a token dividend paid of Adjusted Gross Revenue of tZERO. Additionally, tZERO intends to provide token holders discounts for trading on its regulated Alternative Trading System and additional rewards and discounted services across the Overstock portfolio of companies. tZERO is a majority owned subsidiary of Overstock.com, focusing on the development and commercialization of financial technology based on cryptographically-secured, decentralized ledgers, or blockchain technologies. Since its inception, tZERO has pioneered the effort to bring greater efficiency and transparency to capital markets through the integration of blockchain technology.
KeepKey, makers of the world’s premier hardware wallet, hired Wachsman in May 2016 to add substance to a brand that had developed an extraordinary product that had yet to receive commensurate attention from media. The Seattle-based startup had built a sleek, simple to use consumer product that could securely protect digital currency and other digital assets.
KeepKey CEO Darin Stanchfield had an entrepreneurial and cyber security background, so public relations efforts focused first on his experience and ability to comment on current news topics as a way to instigate buzz. KeepKey swiftly received international recognition, including from a major daily newspaper in New York, a byline article in one of the bestselling business magazines, with commentary on some of the most highly visible websites and with appearance on national television.
Founded in 2016, San Francisco-based RedCrow is an equity crowdfunding portal that provides exclusive, professionally-vetted investment opportunities for investors. RedCrow was co-founded by CEO Brian Smith, a former Morgan Stanley financial advisor and wealth manager, and Chairman Jerry Harrison, a serial entrepreneur and Rock and Roll Hall of Fame musician, to initially focus on early stage healthcare companies.
Wachsman started working with RedCrow in September 2016, two months prior to the launch of their platform. Wachsman helped RedCrow announce its “nichefunding” portal to US media with terrific success, securing television coverage in Yahoo Finance and Fox Business with coverage in Forbes, Inc.com, and Boston Globe. Wachsman continued to enhance the awareness of the RedCrow brand with targeted media placements in healthcare, startup, investing and regional media.
iPayYou, a Seattle-based company that developed bitcoin wallet focused on consumer and commercial applications, brought Wachsman on board in April 2016 to launch the product and brand. Through a structured PR campaign with graduating intensity, the Wachsman team helped quickly define iPayYou as the world’s easiest, safest and most useful bitcoin wallet, and developed a foundation for many announcements to come.
Throughout a lasting partnership, Wachsman has facilitated many profiles of iPayYou CEO Gene Kavner, determined a strategy for recruiting and attaining wallet consumers, and helped define messaging that fully distinguishes the unique feature set developed by iPayYou.
Slovakian-based startup DECENT signed on with Wachsman during their Initial Coin Offering in late 2016. Alongside an in-house digital marketing and advertising campaign, DECENT selected Wachsman to assist in brand recognition and maintaining investor interest throughout their two month raise. DECENT issued investors with the DCT token, which is designed to incentivize peer to peer content distribution and consumption.
Through a series of well timed press releases, expert commentary pitches and ample trade press, Wachsman helped generate awareness for the DECENT team and their product, which in effect is akin to a legal torrent streaming service. Consistent, positive exposure saw a spike in investor interest and the DECENT crowdsale concluded with more than $4 million USD raised.
Fermat, a decentralized and blockchain-enabled open source project developing the Internet of People, hired Wachsman in March 2016.
At the time, Fermat had plans to launch the project to a global audience and selected Wachsman as their communications agency to aid them in messaging and media relations. From the outset, Wachsman delved into the innovative and exciting concept and provided support to the Fermat management team in drafting and editing the whitepaper, defining the core messages for each audience; and developing the press materials to be issued to the media upon launch.
By effectively communicating a complex and largely unexplored concept, Wachsman successfully secured launch coverage in top-tier mainstream media, blockchain and cryptocurrency press, immediately enhancing the credibility and achievability of the revolutionary project. One year on, Fermat has fulfilled much of its grand vision, with great things in store for release throughout 2017.
Led by a prominent, brilliant Co-Founder of Ethereum, the world’s multi-blockchain wallet Jaxx hired Wachsman in September 2016 to grow their brand and ensure that their platform received attention as it added new features. Wachsman helped Jaxx announce the integration of new coins and new products, which led to consistent torrent of coverage. Industry-focused expert commentary from CEO Anthony Di Iorio was regularly featured in publications worldwide.
Patch Homes is a San Francisco-based home equity financing platform that creates a way for existing homeowners to cash out equity at 0% interest with no monthly payments. Since beginning together in February 2017, Wachsman helped launch the company from private beta to public, defining their innovative home equity product, and generating buzz around Patch Homes’ seed funding.
Unocoin, India’s leading Bitcoin exchange, joined Wachsman just before they conducted the largest raise for an Indian bitcoin company in the country’s history. Wachsman successfully guided the startup through the announcement and the subsequent media attention, telling the world the story of how a small team from Bangalore raised $1.5 million in a Pre Series-A round, the highest amount for any digital currency venture in the history of India at the time. The narrative caught the eyes of top reporters from publications across the world. With Wachsman, Unocoin fielded dozens of media enquiries, phone interviews, email Q&A and commentary opportunities, securing the exchange a reputation as the most recognized and important bitcoin company in India.
Kraken hired Wachsman in January 2016, initially to announce the acquisition of Coinsetter and Cavirtex, two of the largest exchanges in North America. After weeks of planning, the announcement of perhaps the largest M&A deal in bitcoin history made a major impact, and Kraken rapidly grew its customer base in the United States and Canada. Working closely together with Wachsman, in the months to come, Kraken CEO Jesse Powell became a regular fixture in as an expert commentator in the media, and Kraken’s reputation as an indispensable institution for blockchain was cemented. After a continuous, multi-month campaign concluded, Kraken has become perhaps the world’s most trusted digital asset exchange.
OpenPort’s blockchain logistics solutions deliver supply chain transparency for the world’s largest companies. As Asia’s only multinational digital logistics provider, OpenPort provides ERP-integrated shipment visibility and electronic proof of delivery from any road freight transporter. Its logistics protocol for blockchain creates an irrefutable record of events from pickup to delivery, executed by immutable smart contracts and powered by their OPN token, providing micro-rewards to supply chain participants and frictionless payment between shippers, transporters, and retailers.
Founded in 2016, æternity is an open-source, blockchain-based distributed computing platform that builds on decentralized cryptographic P2P technology. Designed to deliver unmatched productivity, transparent governance and global scalability, æternity offers blockchain technology with a consensus mechanism that is as efficient and cost-effective as possible.
Programming complex relationships for a global user-base, æternity can handle large volumes of products and information in parallel. æternity’s unique state channel design enables the off-chain verification of data and smart contracts, allowing for all transactions to be independent of each other, thereby increasing transaction speed and scalability while also ensuring increased privacy.
æternity’s underlying value token is the AE token, which can be transferred between members and is used to compensate participant nodes for any number of computations performed. All AE token users are allowed to participate in the governance of the aeternity blockchain through a voting process, weighted by the amount of tokens each user holds.
The launch of the æternity main-net is scheduled for Q2 of 2018.
Income&, a San Francisco-based fintech pioneer transforming real estate investing with marketplace lending technology, was one of the first clients to join Wachsman. Since beginning together in late 2015, Wachsman helped define their innovative fixed income real-estate based product, the PRIMO, and generated buzz around Income&’s multimillion dollar initial raise.
Working closely with their management team, Wachsman provided impactful media opportunities to Income&, ensuring that potential customers, partners, and investors would be able to understand the differentiating factors for an important but complex financial product.
Today, the company has earned critical fintech industry awards, secured impactful press, while maintaining a critical presence in the real estate investment sector.
ZenCash, the privacy coin for borderless, decentralized communications and transactions, onboarded with Wachsman just prior to their public announcement in May 2017. ZenCash aims to make the cryptocurrency and blockchain industries more digestible by building a supportive and educational community for newcomers and mainstream society. Working closely with the United States based company, Wachsman developed a personalized public relations strategy with intent to attract interest from partners, investors and exchanges while simultaneously enhancing brand awareness. As a result, ZenCash developed a partnership with Wachsman client IOHK to accelerate their roadmap when upgrading to a highly secure, transaction replay-resistant system via a soft fork, in addition to receiving media coverage in impactful industry-specific publications.
Santiment is the datafeeds platform that shows the true state of the crypto-markets. Santiment aims to be the market data infrastructure for the entire blockchain economy, thereby transforming how users trade these markets worldwide. With a range of datafeeds, content streams, and a transparent database, Santiment gives users an information advantage while making crypto safer and transparent.
One of Wachsman’s founding clients in 2015, SatoshiLabs is the Prague-based company behind the inventions of several of the most influential projects in the history of digital currency. Among these, SatoshiLabs was the inventor of the first-ever bitcoin mining pool, SlushPool, allowing more democratic access to the mining of the most valuable and important digital currency. SatoshiLabs were also the inventors of the the first-ever hardware wallet, Trezor. As a sophisticated offline hardware wallet, TREZOR provides users with a truly secure way to protect bitcoins and private data.
Decentraland is a virtual reality platform powered by the Ethereum blockchain. Users can create, discover, experience, and monetize content and applications. Within Decentraland, users can buy and build on parcels of land. Property contents range from static 3D scenes to dynamic applications. A property owner can host other users on their land and determine how the world interacts with them. While gaming, art, and social applications are anticipated within Decentraland, the protocol enables users to come up with many other novel use cases.
The Musiconomi project is to build a creative environment that enables musicians to exercise control over their content rights and revenue streams by empowering a community of artists, listeners and entrepreneurial music enthusiasts anywhere in the world to create and exchange value in a transparent and timely manner. Using the latest in blockchain technology, the Musiconomi model will allow musicians to incentivize listeners to promote and share music, while retaining control of their revenue, thereby creating new music economy that inspires growth and rewards all users efficiently and appropriately.
One of Wachsman’s first-ever clients, Airbitz is the San Diego-based developer of the eponymous software wallet for bitcoin. One of the world’s leading edge security platforms and available for download on both iOS and Android, Airbitz automatically encrypts, secures and backs up user data without requiring complicated user prompts, and its decentralized server architecture ensures that Airbitz wallets are functional even if company servers are disabled. Altogether, Airbitz provides the familiar feel and functionality of mobile banking while implementing blockchain operations under the hood, reducing friction and making Bitcoin universally approachable and usable.
investFeed is a cryptocurrency based social investing platform. Based in New York, the young fintech company made the controversial move to drop US equities from its platform and replace them with high performing, highly liquid cryptocurrencies. With a Token Generation Event occurring across a short window in July and August 2017, investFeed enlisted the services of Wachsman to enhance the company’s exposure. Through a combination of thoughtful, well timed pitches and press releases targeting trade and mainstream reporters, Wachsman generated significant media attention for investFeed. CEO Ron Chernesky became an expert on the pivotal Securities and Exchange Commission announcement on Initial Coin Offerings, as well as a thought leader on the intersection of cryptocurrency, social media and incentivized community interaction.