Split between the global media capital of the world and the fastest growing fintech hub in Europe, Wachsman services many of the most disruptive and influential forces in fintech. Founded in December 2015 by David Wachsman, the agency has become a leader in generating exposure and brand recognition for the most trusted organizations in the blockchain, digital currency, crypto-asset, and crowdfunding industries. With dozens of clients around the globe and rapidly growing teams working from New York City and Dublin, Wachsman is a resource for reporters and producers worldwide.
We work tirelessly to help visionaries take their ideas public and inspire growth in projects, companies and people that we truly believe in. With our relationships with media and experience piquing the interest of influential reporters, we develop, promote and expand the brand of our partners to help them reach their business goals in an accelerated fashion. We provide recommendations on how to best make public company announcements, launch new products and inform all key stakeholders on relevant milestones in order to build public perception, instill trust, and enhance the rate and regularity of favorable media coverage.
We expertly craft press releases, media kits and media alerts to best convey the right message, at the right time, to our client’s target audience. Our content is tailored to each demographic and aims to achieve consistent media exposure in both trade and mainstream broadcasting, print, and online media. We turn extremely complicated concepts into easily digestible content and customize each key message to generate the greatest impact on media and their readership. Wachsman meticulously crafts all content on behalf of our clients to ensure it reflects their brand and highlights their competitive advantage and ability to disrupt current industry practices.
We brainstorm and develop intelligent, client specific public relations strategies, with each campaign including timelines, key messages, objectives and measures of effectiveness. We develop tailor-made PR materials, including press releases, media alerts, event invitations and pitches to optimize media exposure and enhance positive public positioning. We conduct joint planning and task designation to help generate buzz, introduce clients to reporters and build media attention for our clients, their innovations and their staff, particularly within specialized fields. With today’s pervasive 24/7 news cycle, the increasing role of citizen journalism and the exponential rise of social media influence, we adapt PR strategies in response to industry news, shifting timelines, policy changes and client needs.
With an in-depth knowledge of the global media landscape and strong, cooperative relationships with journalists, correspondents, freelancers, and bloggers, we strive to ensure our clients receive consistent, relevant and positive coverage in media outlets worldwide. By connecting with media on a daily basis, our team aims to communicate each of our client’s announcements and messages in an interesting, appropriate, and professional manner. Whether it’s becoming a resource for reporters on extremely tight deadlines, or proactively pitching unique story ideas, we are in constant contact with writers, broadcasters, editors, bloggers, producers, and podcasters throughout the fintech industry.
The way a company reacts to crisis can be the difference between irreparable corporate damage and an enduring public trust. Wachsman specializes in protecting our client’s reputation against damaging public challenges. We mitigate the potential for image degradation through a process involving methodical planning, open, honest and transparent messaging and the ability to react rapidly upon press or public inquiry. By analyzing the possible risks, preparing individual communication strategies and advising spokespersons, we play an integral part in a company’s response to crisis.
We provide ongoing PR consultation and expert advice to help clients inform and satisfy press, consumers, investors, partners and their wider communities. Wachsman works closely with company executives to identify and alleviate any issues with a company’s image, corporate messaging or business goals. We are well placed to advise clients on how best to improve their positioning within the media, how best to navigate complex business challenges while striving to connect them with individuals and organizations critical to their long term growth.
Wachsman focuses on highlighting cutting edge innovations, key differentiators from competitors and unique selling points to further establish each client as an innovator in their respective industry. With the tools of media relations and through the thoughtful exercise of contact with reporters, we earn positive placements and sustained interest from mainstream and trade press that helps enhance an organization’s reputation while also driving business outcomes and investment opportunities.
We offer first class media training and advice to our clients to help prepare them for the excitement and challenges of rapid growth and increased public attention. We provide our clients with best practice media engagement tactics, industry hints and tips, and expert advice when opportunities with print, radio and television media arise. With former journalists and broadcasters embedded in our organization, we conduct training sessions for our clients covering reporter backgrounds, beat history, one-on-one presentations and mock-interviews to set spokespersons in position for success.
“Wachsman shines with an amazing team in two locations, extraordinary expertise in the Blockchain industry and widespread connections with the most important Blockchain, FinTech and mainstream media. Since day one Wachsman has felt a part of Lisk HQ. The great efforts of David, Emma and the rest of the team have made a big difference in our PR and communications from the very beginning. The Lisk Foundation is extremely happy to be able to work together with Wachsman and we are looking ahead to a bright future for Lisk with this collaboration.”
“Wachsman has solidified themselves as a fintech industry leader with first class public relations support and execution. Coinsource had only three Bitcoin ATM machines throughout the country at the time they partnered with Wachsman, and now we are the nation’s largest Bitcoin ATM network. Coinsource has been a proud, long-lasting client of the Wachsman agency, which has catapulted our marketing presence and success.”
“We have been working with Wachsman since even before we launched in May, and they have been experts at making complex ideas digestible to a mainstream audience. The team at Wachsman really understands blockchain and, and even more importantly, they are as committed to our vision and our mission as we are.”
“As a scrappy startup, we were hesitant to get the help of an outside PR agency. Since we’d heard great things about David and his team, we decided to pursue this relationship, and it ended up being a great decision! Wachsman has helped us to get exposure by helping us craft compelling stories and by connecting us with leading, reputable reporters worldwide. We plan to work with them long term.”
“David Wachsman and his team at Wachsman are as professional and motivated a group as I have had the chance to work with in quite some time. Wachsman are our partners and not only provide great PR exposure for our startup, but they take a real interest in our business. Without being an official member of our team…They are on our team. Having business partners who have been very successful in the entertainment industry and surrounded by Hollywood’s best PR firms and having those partners refer to Wachsman and his team as ‘the real deal’ gave me that extra confidence in hiring them during a critical time of our company’s launch.”
“The professionalism, work-ethic, and integrity of Wachsman is second to none. Their contacts and ability to get the job done have helped us tremendously.”
“Wachsman demonstrated an outstanding ability to add value immediately through a more strategic, thoughtful, and holistic approach to PR than previous agencies with whom we’d engaged. We consider Wachsman one of our strongest and most trusted relationships because of their continual professionalism, expertise, reliability, and lack of self-interest. They truly are one of the partners that have made the biggest difference to Dash’s success.”